VP Marketing

Introducing Firstwork Firstwork is building AI-native workforce operations software for companies that hire, onboard, verify, train and manage large frontline workforces. Our mission is to eradicate friction from labor markets. For businesses, that means moving workers from applicant to productive up to 90% faster, with fewer manual touches and stronger compliance. For workers, it means a clearer, faster and more dignified path into paid work - less chasing, less confusion, fewer dead ends. Our Inflection We’ve 10x’d revenue in the past 6 months and are now live with major workforce operators, processing hundreds of thousands of applicants per month across the US, UK, Europe and APAC. We’re backed by Gradient (Google’s AI fund), Y Combinator, and other leading investors. The Role As we gear up for our next chapter, we’re hiring our first VP Marketing to help define the category around AI-native workforce operations. This is an executive marketing role focused on thought leadership, C-suite engagement, enterprise events and pipeline creation across frontline industries like logistics, light industrial, retail, hospitality, healthcare, staffing and Private Equity. You’ll help get the right operators, executives and investors in the room - then make Firstwork the company they associate with the future of labor markets. The Bar We’re looking for someone with exceptional taste, strong writing, real enterprise instinct and the ability to build trust with senior executives. You may come from enterprise software, vertical SaaS, founder-led GTM, frontline industries, or the PE ecosystem. Former founders, early GTM leaders and sharp operators who know how to turn insight into market gravity are especially interesting. The Details You’ll own positioning, brand, narrative, executive events, customer stories, founder-led content, vertical programs and the early marketing team. Remote-first, US Eastern time preferred. This is a high-leverage role for someone who wants to help build one of the defining companies in AI-native workforce operations. Highly competitive salary and share ownership available for the right candidate.