VP, Marketing - Sinch Mailgun

ABOUT SINCH Sinch is pioneering the way the world communicates. More than 150,000 businesses — including Google, Uber, Paypal, Visa, Tinder, and many others — rely on Sinch’s Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email. Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey. At Sinch we “Dream Big”, “Win Together”, “Keep it simple”, and “Make it Happen”. These values are our foundation! DESCRIPTION As the VP of Marketing for Sinch Mailgun , you will own the marketing strategy and growth agenda for our Email API offering, driving demand, pipeline, self-service revenue, customer acquisition, adoption, and expansion across mid-market and enterprise segments. You will lead a full-funnel, digital-first marketing organization , translating Mailgun’s business strategy into a differentiated go-to-market approach and partnering closely with product, sales, central marketing, and regional teams to deliver measurable growth globally. This is a highly strategic and commercially oriented leadership role for a marketer who can connect customer insight, product marketing, positioning, digital discovery, demand, product-led growth, and revenue into one cohesive growth engine. What You’ll Do Strategy, Product Marketing & Go-to-Market Develop and execute Mailgun’s global marketing strategy, aligned to business objectives and accountable for measurable growth across self-service, sales-assisted, and enterprise motions. Own the full marketing funnel, from awareness and consideration through acquisition, conversion, adoption, expansion, and retention, ensuring marketing activity and investment are connected to customer value and business outcomes. Develop a deep understanding of Mailgun’s ICPs, customers, buying journeys, competitive landscape, and evolving market needs, translating insights into differentiated positioning, messaging, and growth opportunities. Own Mailgun’s product marketing strategy, including segmentation, positioning, messaging, competitive intelligence, product launches, and go-to-market strategy in partnership with product and sales leadership. Partner with sales and product leadership to define and execute an integrated go-to-market strategy, connecting self-service, sales-assisted, and enterprise motions. Own Mailgun’s brand positioning and voice, ensuring a differentiated and consistent presence across the customer journey and all key touchpoints. Partner with regional marketing leaders to translate the global Mailgun strategy into market-specific plans and ensure marketing programs contribute to regional growth targets. Own marketing investment allocation and performance, prioritizing resources across channels, programs, segments, and markets based on expected revenue impact and ROI. Growth & Customer Lifecycle Own the Mailgun website and digital experience as a primary growth engine, partnering with Product to optimize the journey from discovery through signup, conversion, engagement, and purchase. Lead SEO, AEO, and AI-powered discovery strategies to increase Mailgun’s visibility across search engines, AI-powered search, and LLM recommendations. Build and optimize self-service acquisition funnels to drive signups, trials, conversion, and revenue through digital channels. Lead integrated demand generation programs that create high-quality pipeline and revenue across mid-market and enterprise segments, with clear measurement of business impact. Partner closely with regional marketing teams to provide the strategy, programs, content, insights, and tools required to maximize pipeline and revenue contribution across markets. Partner with regions to run ABM and other demand programs, including thought leadership, content, events, and webinars, that engage enterprise decision-makers and create demand. Develop lifecycle and customer marketing programs that increase engagement, adoption, retention, expansion, and customer advocacy. Establish a culture of experimentation and continuous optimization, using data, personalization, conversion-rate optimization, A/B testing, and emerging technologies to improve marketing performance and customer experience. Team & Marketing Leadership Build and lead a high-performing, AI-native marketing organization, developing the talent, capabilities, operating model, and ways of working required to scale efficiently. Leverage AI across strategy, content, creative, analytics, experimentation, customer insights, and marketing operations to increase team productivity and impact. Partner closely with product, sales, customer success, central marketing, and regional marketing leaders to create a unified customer experience and coordinated go-to-market motion. Work effectively with central marketing operations to leverage shared capabilities, data, technology, and best practices while maintaining clear accountability for Mailgun’s growth outcomes. Establish clear goals, KPIs, and operating rhythms for the marketing organization and communicate performance, insights, and actions to senior leadership. Foster a culture of accountability, customer obsession, experimentation, and continuous improvement. REQUIREMENTS Experience: 10+ years of progressive marketing experience, with at least 5 years in senior marketing leadership roles within SaaS or technology companies. SaaS & GTM Expertise: Deep understanding of SaaS business models, PLG, demand generation, sales-assisted growth, and enterprise go-to-market. Full-Funnel Growth Leadership: Demonstrated ability to lead marketing across the customer lifecycle, from brand awareness and demand creation through acquisition, conversion, adoption, expansion, and retention. Digital & AI-Native Marketing: Strong understanding of digital customer journeys, SEO, emerging AI-powered discovery, AEO, experimentation, and the application of AI to marketing strategy and execution. Commercial Acumen: Strong analytical and financial skills, with the ability to connect marketing investment and performance to pipeline, revenue, customer value, and ROI. Global & Regional Leadership: Experience developing global marketing strategies and partnering effectively with regional teams to deliver against market-level growth objectives. OUR HIRING PROCESS We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel. We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/ . No matter who you are, we hope you find an exciting path forward - hopefully with us! BENEFITS STAY HEALTHY : We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice. Salary: The annual starting salary for this position is between $220,000-$275,000 . Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This position is also eligible for bonus. This role will be accepting applications at minimum until September 5, 2026 . Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.