VP of Retail Sales

Description Boston, MA | Hybrid | Full-Time | Significant Travel | Competitive Salary & Benefits Company: Confidential Position: VP of Retail Sales Reports To: CEO Type: Full-time Salary Range: Competitive executive compensation package, including base salary, performance-based bonus, and equity participation. Total target compensation is expected to range from $200,000-$300,000+ , depending on experience and qualifications. SUMMARY Our client is a fast-growing consumer packaged goods company with a strong presence in specialty retail and a loyal customer following. The business has established partnerships with national and regional retailers across the United States and continues to expand its footprint through new products, new markets, and strategic growth initiatives. Backed by an experienced leadership team and a well-loved brand, the company is entering an exciting phase of expansion. We are seeking a Vice President of Retail Sales to join the executive leadership team and lead the company's retail growth strategy. Reporting directly to the CEO, this individual will oversee retail sales across key accounts, distributors, and specialty retail channels while managing a small sales team. This is a highly visible leadership role with significant influence over the company's future growth, offering the opportunity to shape strategy, strengthen customer relationships, and drive expansion across existing and emerging markets. WHAT YOU'LL OWN Own all retail sales across national accounts, regional chains, distributors, and the independent pet specialty channel — with P&L accountability for the channel Deepen and expand relationships with existing national, regional, and specialty retail partners while identifying and securing new growth opportunities Lead geographic expansion of our retail footprint, bringing the company to new markets and new account types nationwide Manage, develop, and inspire a team of two sales professionals — setting targets, building their skills, and creating a high-performance sales culture Represent the company at key trade shows and industry events, building relationships and generating pipeline that feeds long-term growth WHAT WE'RE LOOKING FOR A proven retail sales leader with direct experience selling consumer brands into national and regional chains — pet specialty, grocery, lifestyle, or adjacent categories Someone equally comfortable negotiating with a major national buyer and building a relationship with an independent retailer — and who understands why both matter A track record of building and exceeding revenue targets, opening new accounts, and scaling existing ones Experience managing distributors and navigating the wholesale layer — you understand how product moves through the channel and how to make it move faster Willingness and enthusiasm for significant travel — to accounts, to trade shows, and to the markets where we are growing WHY WORK WITH US A genuine leadership role — a core seat on a small, high-performing executive team with real influence over the direction of the company A company with strong momentum, established retail partnerships, an expanding product portfolio, and significant opportunities for growth. The chance to build something — this channel has enormous runway and you will have the support, resources, and authority to go after it Competitive compensation, comprehensive benefits, hybrid flexibility, and a Boston home base at the heart of a brand on the rise KEY TERMS Location: Headquartered in Boston; we prefer local candidates but are open to remote for the right person Compensation: Competitive base salary commensurate with experience Bonus: Performance-based annual bonus tied to revenue and growth targets Equity: Upside participation available — this role is designed to reward the people who help build the value of this business Due to the confidential nature of this search, additional company details will be shared with qualified candidates during the interview process. We are an equal opportunity employer committed to fostering an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.