VP Product - Retail Media Measurement & Optimization

Let’s be unstoppable together! Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth—powered by six decades of expertise and an expansive, high-quality data set. At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives.  We’re a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings. By embracing a wide range of backgrounds, skills, expertise, and beyond, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work.  Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®. This prestigious award is based entirely on what current employees say about their experience working at Circana. Learn more at www.circana.com. Role Overview Circana is seeking an exceptional product leader to build and commercialize the industry’s leading Retail Media Measurement platform and universal measurement currency. This leader will define the future of cross-Retail Media Network (RMN) measurement, advertiser effectiveness, and AI-powered commerce intelligence. The role sits at the intersection of retail media, measurement, and platform strategy. Retailers, brands, agencies, and ecosystem partners lack a standardized way to compare performance across retail media networks. This leader will establish a scalable measurement framework across Household Lift, Incremental Sales, Reach, iROAS, Benchmarking, Optimization, and decision support. Job Responsibilities Strategic Outcomes Create the industry standard for retail media effectiveness measurement. Launch a universal dashboard and API strategy supporting advertisers, RMNs, agencies and partners. Connect incrementality, attribution and optimization into a unified platform. Drive meaningful software, data and measurement revenue growth. Establish Circana as the trusted neutral measurement layer across RMNs. Core Responsibilities Own vision, roadmap, investment strategy and commercialization. Lead products spanning lift measurement, benchmarking, media optimization, AI insights and analytics. Lead integration of additional measurement capabilities as necessary like match market testing and Market Mix Modeling (MMM) Partner with Data Science and Engineering to operationalize incrementality, causal inference, and AI Build scalable self-service experiences and ecosystem integrations. Influence executive clients, retailers and strategic partners. Recruit and develop world-class product talent. Requirements Ideal Backgrounds and Experience Familiar working knowledge with RMNs like Amazon Ads, Walmart Connect, Sam's Club MAP, Instacart Ads, Roundel, Kroger Precision Marketing or Albertsons Media Collective. Retail media ecosystem platform knowledge like Skai, Pacvue, Koddi, Flywheel, CommerceIQ or similar platforms. Commerce and social platform experience and knowledge like TikTok Shop, Meta Commerce, Pinterest or similar organizations. Familiar with measurement and analytics offerings like Nielsen, NCS, Kantar, Neustar, Analytic Partners or Circana/IRI. Target Candidate Archetype Built products used across multiple RMNs. Understands advertiser, agency, retailer and platform needs. Deep fluency in measurement science and commercialization. History of scaling products from concept to market leadership. Required Qualifications 12-15+ years in Product Management, Analytics, AdTech, MarTech or Retail Media. Proven success launching enterprise data, measurement or analytics products. Strong executive presence and customer-facing leadership. Bachelor’s degree in quantitative discipline; MBA, MS or PhD preferred. Technical Expertise Retail Media Networks Incrementality measurement Causal inference and econometrics Attribution and media optimization AI/ML based insights and recommendation systems Retail, media and consumer data ecosystems Circana Behaviors Beyond technical skills, experience, and role-specific attributes, these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in their daily work: Stay Curious: Being hungry to learn and grow, always asking the big questions. Seek Clarity: Embracing complexity to create clarity and inspire action. Own the Outcome: Being accountable for decisions and taking ownership of our choices. Center on the Client: Relentlessly adding value for our customers. Be a Challenger: Never complacent, always striving for continuous improvement. Champion Inclusivity: Fostering trust in relationships engaging with empathy, respect, and integrity. Commit to each other: Contributing to making Circana a great place to work for everyone. Location: This position can be located in the following area(s): Chicago, IL or NYC, NY The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An employee’s position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. The salary range for this role is $200,000 USD to $250,000 USD. This job is also eligible for [bonus/incentive/commissions/equity] pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees. An offer of employment may be conditional upon successful completion of a background check in accordance with local legislation and our candidate privacy notice . Your current employer will not be contacted without your permission. You can apply for this role through the Circana careers website or Intranet site for internal candidates. This role is subject to AI-assisted screening. Circana uses artificial intelligence (AI) to assess resumes for alignment with job requirements by helping locate details in resumes that relate to the job description. This position is expected to remain open for approximately 30 days and may close earlier if sufficient qualified candidates are identified.