VP, Sales (West Coast)

VP, Sales – West Coast (SoCal) Location: Southern California (Remote) Department: Sales – West Coast Territory Are you a sales leader who thrives on hunting new business and growing national accounts? We're looking for an experienced VP, Sales – West Coast (SoCal) to lead our western territory sales team, drive new business development with national retail chains, and build long-term relationships with key accounts across Southern California. This is an exciting opportunity to lead a team of four sales representatives across Texas, Colorado, and Southern California, calling on independent scrub retail shops and national chains that sell scrubs, while proactively pursuing new business with organizations building healthcare uniform programs. What You'll Do Develop and execute strategic sales and channel plans for the western territory to achieve company objectives and revenue targets Lead, coach, and develop a team of four sales representatives based in Texas, Colorado, and Southern California Identify and pursue new business opportunities among national retail chains, independent scrub retail shops, and organizations building healthcare uniform programs Set clear sales targets and performance metrics; monitor pipeline and results to track progress and drive accountability Build and nurture long-term relationships with key clients, partners, and stakeholders to drive business growth Assume ownership of several large FSH West Coast accounts over time to ensure continued account coverage Oversee sales processes, systems, and tools to optimize forecasting, reporting, and pipeline management Collaborate cross-functionally with marketing, product development, and customer success to align sales strategies with overall business objectives Stay abreast of industry trends, competitor activity, and customer needs to inform sales strategy and proactively address challenges and opportunities Who You Are Strategic — you translate territory growth goals into actionable, results-driven sales plans A hunter — you're energized by prospecting and closing new business, not just managing existing accounts Results-driven — you hold your team accountable and consistently deliver against revenue targets A relationship builder — you build lasting partnerships with national chain buyers and key accounts A developer of talent — you coach and invest in your team, and hold high standards for performance Composed and resilient — you stay focused and persistent, even under pressure or rejection What You Bring 10+ years of progressive B2B sales experience, including a proven track record of success in sales leadership roles Must currently reside in Southern California Experience selling to and managing relationships with national retail chain accounts Demonstrated track record of proactively generating and closing new business leads Experience managing a distributed, multi-state sales team Bachelor's degree is preferred Strong leadership, negotiation, and interpersonal skills , with the ability to build and maintain relationships with clients, partners, and internal stakeholders Analytical mindset , with the ability to analyze data, draw insights, and make data-driven decisions Ability to travel an average of 50% of the time Tools You'll Use CRM and sales enablement tools Caliper assessment platform Microsoft Office Suite AI productivity tools (e.g., Claude, Gemini, Perplexity) Why Join Us Lead a high-visibility West Coast territory with a clear path to expanded FSH account ownership Partner directly with senior sales and HR leadership to shape the growth strategy for a key growth market Join an established, growing apparel and healthcare uniform business with strong brand partners (Wink, Carhartt, Fashion Seal Healthcare) Benefits Package Includes: Medical, dental, vision, 401(k) with company match, life insurance, disability, paid maternity/paternity leave, FSA, and more. Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, genetic information, or other status protected by applicable federal, state, or local law.