Work from Home - Marketing Execution Lead

Position: Work from Home - Marketing Execution Lead

Company: The Men’s Cave (IG: @themenscave) | themenscave.sg

Location: Remote || Work from Home

Schedule: Monday - Friday || 9:30 am - 6:30 pm (SGT)

Starting Salary: PHP 33,000 (per month)

Employment Type: Full-Time

We're Hiring!

Join The Men’s Cave, a leader in the game room industry, and help create unforgettable experiences. We are seeking a Work from Home - Marketing Execution Lead who will be responsible for driving day-to-day marketing execution, translating strategy into actionable plans, ensuring performance and accountability, guiding data-driven marketing decisions, and continuously improving overall marketing effectiveness.

Enjoy the flexibility of a remote work setup in a company that values growth, fosters collaboration, and supports you—wherever you are.

About the Role

The Work from Home - Marketing Execution Lead will be responsible for leading and managing marketing operations, overseeing and executing paid advertising campaigns, collaborating closely with content and creative teams, analyzing campaign performance, and making data-driven optimization decisions. This role also involves executing marketing plans that deliver measurable business outcomes.

This position is fully remote, offering a 100% work-from-home setup that provides the flexibility and autonomy needed to achieve exceptional results from anywhere.

Key Responsibilities:

Drive Daily Marketing Execution

• Manage and direct the day-to-day activities of the marketing team (Paid Ads, Content, Visual)
• Set clear weekly priorities and ensure timely, high-quality execution
• Review and approve all outgoing marketing materials before publishing

Translate Strategy Into Action

• Convert high-level marketing direction into actionable plans for the team
• Ensure all campaigns and content align with funnel stages (Awareness → Consideration → Showroom → Conversion)
• Maintain consistency across all marketing channels

Enforce Performance & Accountability

• Track performance of campaigns, content, and creatives
• Ensure every activity is tied to a measurable goal (e.g. leads, bookings, conversions)
• Hold team members accountable to output and outcome standards

Drive Marketing Decisions

• Analyse campaign performance and take decisive actions (scale, pause, iterate)
• Propose and execute weekly improvements based on data
• Avoid passive reporting — focus on actions that improve results

Improve Marketing Effectiveness

• Identify gaps in current marketing efforts and implement improvements
• Work with CRM and sales processes to improve lead quality and conversion
• Continuously refine messaging, creatives, and targeting

Continuous Learning & Applied Improvement

• Stay up-to-date with the latest marketing trends, tools, and best practices across paid media, content, and CRM
• Evaluate new ideas critically and assess their relevance to the company’s business model
• Translate relevant insights into actionable experiments and improvements
• Continuously test, learn, and refine strategies to improve campaign performance and conversion outcomes

Skills:

• Excellent written and verbal communication skills in English
• Proficiency in project management tools (e.g., Google Workspace, Trello)
• Experience managing CRM platforms (e.g., Monday.com or similar systems)

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field
• Minimum of 2 years of relevant experience, preferably in a marketing team lead role
• Strong knowledge of Google Ads, Meta Ads, and Google Analytics

Why Join Us?

• Work remotely with a supportive team.
• Receive performance-based incentives.
• Take ownership and directly impact team culture.
• Long-term role with a clear development path for remote employees.

Ready to level up your career? Apply today!