YouTube Strategist - Remote

YouTube Strategist - Head of Content

Location: Remote (Highly Asynchronous)

Reports To: Founder & CEO

Compensation: Competitive salary + performance bonus

The Mission: Own the growth strategy for a 320K+ subscriber travel channel (70M+ views) targeting American travelers aged 55+. Channel: Portable Professional

The Role

We are looking for an in-house YouTube strategist (think: Paddy Galloway or Jamie Whiffen). You will own our content engine to pitch new videos each week: what we are making next, why it will win, and exactly how it will be packaged before a single frame is shot. Data driven decisions, A/B/C variants + post publish audit.

Weekly Deliverables

• What are we making next? (The exact long-form and short-form concepts)
• Why will it win? (The audience psychology, competitor outliers, or data validation behind it)
• How is it packaged? (The exact title angles, thumbnail concepts, and hook structures)
• What did we learn? (A post-mortem analysis of recent uploads to pivot our strategy)

What You'll Do

• Validate: Run a strict validation framework to kill weak ideas early.
• Package: Design high-CTR titles and thumbnail directions before production begins.
• Script: Shape hooks and video structures to optimize audience retention.
• Direct: Give sharp, clear creative feedback to our editor and thumbnail designer.
• Analyze: Turn channel analytics (CTR, AVD, traffic sources) into immediate programming pivots.

Who You Are

• The Strategist: 3+ years managing high-performing YouTube channels. You bring your own proven frameworks.
• Data-Driven: You live in YouTube Studio. You understand the nuances of each metric, traffic sources and can read a retention graph like a roadmap to fix pacing mistakes instantly.
• Ruthless Editor: You prefer finding 3 high-conviction, massive-leverage video concepts over generating an endless list of mediocre ideas. You are a strict gatekeeper who validates concepts aggressively, killing weak ideas before a single line of a script is ever written.
• Autonomous Worker: You are a highly organized, self-directed professional who thrives in a 95% asynchronous environment. You measure your success by output, quality, and hitting deadlines. You communicate clearly in writing, document your decisions, and maximize the efficiency of our single, one-hour weekly sync meeting.

To apply, please submit a short video to [email protected] answering:

1. Who you are and why this is the perfect role for you
2. Previous related experience + results
3. Look at our channel and identify one clear growth opportunity or packaging mistake we are currently making.
4. State your expected compensation and your availability.