市场营销经理

Marketing Manager

Location: Amsterdam / Rotterdam / Antwerp

Company: Harmony Auto Europe

Brand: BYD & DENZA

About the Role

We are looking for a highly driven and execution-oriented Marketing Manager to lead the local marketing activities for our BYD and DENZA dealerships in the Netherlands and Belgium.

This role is responsible for developing and executing integrated marketing campaigns that generate qualified leads, increase brand awareness, drive showroom traffic, and support vehicle sales. The ideal candidate combines strategic thinking with hands-on execution and has a proven track record in both digital and offline marketing.

Key ResponsibilitiesMarketing Strategy & Lead Generation

• Develop and execute local marketing strategies aligned with sales targets.
• Drive qualified lead generation through online and offline channels.
• Optimize marketing ROI and continuously improve conversion performance.
• Manage monthly marketing plans, budgets, and campaign calendars.

Digital Marketing & Paid Media

• Plan, execute, and optimize paid advertising campaigns across Meta, Google, TikTok, LinkedIn and other relevant platforms.
• Monitor campaign performance using key marketing KPIs.
• Manage SEO, SEM, remarketing and lead acquisition strategies.
• Work closely with external agencies when required.

Social Media & Content Marketing

• Manage daily operations of all social media platforms.
• Create engaging content including videos, photography, customer stories and promotional campaigns.
• Build local brand awareness and increase audience engagement.
• Maintain a consistent brand image across all digital channels.

Events & Local Activation

• Plan and organize dealership events, product launches, test drive events, roadshows and community activities.
• Build partnerships with local businesses, media, influencers and organizations.
• Increase showroom traffic through creative local marketing initiatives.

Performance Analysis

• Track and analyze marketing performance including:
• Lead Generation
• Cost per Lead (CPL)
• Website Traffic
• Social Media Growth
• Event ROI
• Showroom Visits
• Marketing Conversion Rate
• Prepare weekly and monthly marketing reports with actionable recommendations.

Cross-functional Collaboration

• Work closely with Sales, Aftersales and Dealer Management teams.
• Support vehicle launches and seasonal campaigns.
• Ensure all marketing activities align with manufacturer brand guidelines.

RequirementsExperience

• Minimum 5 years of experience in Marketing, Digital Marketing or Brand Marketing.
• Proven experience managing integrated online and offline marketing campaigns.
• Automotive industry experience is highly preferred.

Skills

• Strong knowledge of digital advertising platforms (Meta, Google Ads, TikTok, LinkedIn, etc.).
• Experience in social media management and content marketing.
• Excellent event planning and execution skills.
• Strong analytical mindset with the ability to interpret marketing data and optimize performance.
• Excellent project management and multitasking abilities.
• Hands-on, proactive and highly execution-focused.
• Results-oriented with a strong ownership mentality.

Language

• English is the working language.
• Dutch or French is a strong advantage.

Other Requirements

• Valid driver's license.
• Willingness to travel within the Benelux region.
• Eligible to work in the Netherlands or Belgium, or sponsorship for a Dutch work visa can be provided for qualified candidates.

What We Offer

• Competitive salary package.
• Performance-based bonus.
• Company vehicle (where applicable).
• Opportunities to work with one of the fastest-growing EV brands in Europe.
• International working environment.
• Career development opportunities within Harmony Auto Europe.
• Dutch work visa sponsorship available for qualified international candidates.

Preferred Candidate Profile

We are looking for someone who is:

• Passionate about automotive and electric vehicles.
• Creative but highly execution-oriented.
• Data-driven and performance-focused.
• Able to work independently in a fast-paced environment.
• Comfortable taking ownership and delivering measurable business results.

Success in this role will be measured by lead generation, showroom traffic, campaign ROI, brand visibility, and contribution to vehicle sales.