CRM Manager - Romania

About the Role Are you a data-driven marketing professional passionate about crafting exceptional customer experiences? As a CRM Manager , you will take full ownership of our customer engagement, retention, and reactivation strategies to maximize customer lifetime value. Join our dynamic marketing team to elevate your career and build meaningful, long-term relationships with our growing customer community. About the Client Our client is a rapidly growing international powerhouse widely recognized for fostering a dynamic, collaborative, and fun company culture. They deliver premium, high-performance entertainment and digital solutions to a high-traffic global audience. As their exclusive recruitment partner, Lionhires is proud to support their team's continued expansion. What You Will Do Develop and optimize CRM strategies aimed at boosting customer retention, loyalty, and ongoing engagement across the entire customer lifecycle through a data-driven approach. Execute personalized multi-channel campaigns and customer journeys to consistently improve the overall customer experience. Analyze customer data and behavior to drive advanced audience segmentation, uncovering actionable insights that fuel tailored offers, effective campaigns, and promotions. Collaborate cross-functionally with various departments to ensure cohesive promotions and offers that align perfectly with overarching business objectives. Track and monitor key KPIs to rigorously evaluate campaign performance, providing regular reports and insights to stakeholders with a focus on customer engagement, retention, and revenue growth. Maintain strict compliance and competitive edge by monitoring competitor activities to ensure our brands adopt best practices and remain competitive. What You Bring Languages: Native-level proficiency in Romanian , paired with high-level proficiency or native-level skills in English (written and verbal). Experience: Proven experience in a CRM management role with a results-driven approach focused on delivering measurable business outcomes. Technical Skills: General understanding and deep knowledge of CRM systems, combined with an analytical and technical mindset to interpret data and derive actionable insights for strategic decisions. Core Competencies: Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders, build strong relationships, and design targeted campaigns aimed at maximizing performance, revenue, and retention. What's in It for You Relocation Support: A comprehensive relocation package, including flight tickets and two weeks of hotel accommodation to ensure a smooth transition. Office Environment: Access to a company fitness corner within the office, plus breakfasts and lunches provided daily (partially covered by the company). Growth & Learning: Learning and development opportunities with interesting, challenging tasks, alongside partial compensation for language class costs to help you develop your skills. Team Spirit: A dynamic and supportive environment that values its team, featuring special birthday celebration presents and a collaborative company culture.