Demand Generation Lead

Spotware is looking for a Demand Generation Lead to build and own a scalable B2B demand generation engine for our product portfolio. This is a senior hands-on role for someone who can see the full revenue funnel, identify problems, propose solutions, and execute them independently. We are looking for a person who can build demand generation systems, not just run separate campaigns. What You Will Own Demand generation strategy and execution for key B2B segments: brokers, prop firms, fintech companies. Full-funnel lead generation: from TAM research and audience building to nurturing, qualification and Sales handover. Creation of scalable acquisition funnels for different products, markets and ICP segments. Campaign planning across paid media, outbound, email, webinars, content, partner campaigns, landing pages and lead magnets. Lead nurturing sequences for cold, warm and existing database segments. TAM collection, segmentation, enrichment and prioritisation using tools, data sources and AI workflows. AI-assisted lead research, account enrichment, personalisation and campaign operations. CRM and funnel hygiene together with Marketing and Sales. Continuous improvement of MQL to SQL conversion, lead quality and pipeline contribution. Key Responsibilities Build demand generation funnels for Spotware products and audience segments. Define target audiences, ICP segments, buyer personas and account lists for campaigns. Collect, clean, segment and enrich TAM lists using tools such as Apollo, LinkedIn, HubSpot, Clay-like workflows or AI agents. Create outreach and nurture sequences for different funnel stages: cold awareness, product education, reactivation, retargeting and Sales acceleration. Plan and launch multi-channel campaigns across LinkedIn Ads, Google Ads, email, outbound, webinars, content and landing pages. Develop campaign messaging, angles, offers and CTAs based on audience pain points and commercial priorities. Build and optimise HubSpot workflows, lists, forms, lead scoring logic and nurture flows. Use AI agents, MCP servers, custom skills and automation workflows to improve research, enrichment, content production, reporting and campaign execution. Analyse campaign and funnel performance to identify bottlenecks and propose clear next actions. Work closely with Sales to understand lead quality, objections, lost reasons and deal progression. Create feedback loops between Marketing and Sales to improve targeting, messaging and qualification. Own reporting on leads, MQLs, SQLs, CPL, conversion rates, pipeline influence and campaign ROI. Turn successful campaigns into repeatable playbooks and scalable processes. Requirements 5+ years of experience in B2B demand generation, growth marketing, revenue marketing or lead generation. Proven experience building full-funnel B2B acquisition systems, not only managing individual campaigns. Strong understanding of ICP, TAM building, segmentation, enrichment, lead nurturing and Sales handover. Experience with HubSpot or similar CRM / marketing automation platforms. Experience with LinkedIn Ads and B2B paid acquisition. Experience creating email sequences, nurture workflows and outbound campaigns. Ability to write clear campaign copy for ads, emails, landing pages and outreach. Strong analytical skills and ability to connect marketing activity with pipeline and revenue outcomes. Advanced practical experience using AI tools, AI agents and automation in real marketing workflows. Strong ownership, problem-solving mindset and ability to work independently. Conditions Private medical insurance. Relocation support (if applicable), including an entry permit, relocation bonus, flight tickets, and airport pickup. Support with settling into life in Cyprus, including basic guidance on everyday matters, accommodation, banking, and healthcare. A comfortable office environment with fresh fruits every day, treats or pizza on Wednesdays, and snack day on Fridays. Fair remuneration based on your experience, skills, and level of responsibility. Welcome Baby Bonus and Baby Box to celebrate the arrival of a child. Birthday voucher. Partial compensation for sports activities and wellness initiatives. Greek language classes.