The Director, Digital Product leads the strategy and execution of Build-A-Bear’s direct-to-consumer digital experiences with a mobile-first approach. This role owns the digital product roadmap across US and UK markets, as well as select global sites, in service of commercial growth and conversion optimization. The Director partners cross-functionally to deliver high-performing, seamless experiences across brand sites.
Responsibilities:
Define and communicate a clear digital product strategy aligned with company goals
Own the digital roadmap, informed by guest needs, data, and business priorities
Champion a data-driven approach to prioritization, tradeoffs, and decision-making
Partner closely with Tech team and leads to deliver commercially impactful solutions
Lead delivery of product features and enhancements, ensuring speed, quality, and impact
Drive adoption, performance, and continuous iteration using customer insights and analytics
Monitor competitive landscape and emerging technologies to maintain a leading digital experience
Establish a structured product management operating model that brings clarity, visibility, and accountability to priorities, progress, risks, dependencies, and delivery
Required Qualifications:
8+ years of relevant experience or equivalent experience gained in high-scale, high-complexity environments
Bachelor’s degree
Expert in digital product strategy and road mapping
Expert in conversion rate optimization and experimentation
Expert in translating business needs to technical partners
Skilled in Agile/Scrum Product Development
Skilled in analytics and funnel performance (Salesforce, GA4)
P
referred Qualifications:
MBA or equivalent
Demonstrated experience partnering closely with technology and engineering leaders
Proven ability to translate product vision into a clear, prioritized roadmap for retention and growth
Led product discovery and design in partnership with engineering and CX
Experience defining KPIs, leveraging dashboards, and communicating performance insights
Demonstrated leadership in complex, matrixed organization
Behavioral Traits for Success:
Acts with urgency and sound judgment, balancing empathy with decisive action
Takes initiative, closes loops, and removes blockers to ensure commitments are met
Rallies cross-functional teams around clear priorities and shared accountability
Adapts pace and approach based on business context and stakeholder needs
Builds trust quickly, enabling faster alignment and execution
Translates ideas into action, moving quickly from concept to impact
Working Environment:
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
Corporate office is in St. Louis, MO.
This role must be based in St. Louis, MO. Candidates outside the area are welcome to apply; relocation assistance may be considered for qualified candidates.
Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
DTC Commercial Impact: Contribution to US and UK eCommerce revenue targets through measurable improvement in product-driven funnel metrics (conversion, AOV, engagement)
Roadmap Strategy & Prioritization: Quality, clarity, and business alignment of the digital product roadmap
Delivery Excellence: On-time execution of high-impact initiatives with strong decision-making under ambiguity
Leadership & Cross-Functional Influence: Strength of partnership and organizational trust