Founding Marketer (Growth & GTM)

About the Role A fast-growing, pre-seed healthtech startup based in Helsinki is hiring its first dedicated marketer — a founding hire who will own growth, go-to-market strategy, and brand storytelling from day one. This is a rare opportunity to build the marketing function entirely from scratch, shape the company narrative, and directly drive revenue and user growth at an early-stage company operating in the personalized health and diagnostics space. This is a hands-on, high-ownership role with direct partnership with leadership. If you thrive in fast-paced environments, love building things from zero, and have a strong track record in B2C growth marketing, this role is for you. What You'll Do Define and execute GTM strategy across multiple channels to drive revenue and user growth. Lead brand storytelling and positioning — create a compelling, differentiated narrative in the health and wellness space. Own and manage paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs. Collaborate cross-functionally with product, sales, design, and customer success teams. Set and manage marketing budgets, forecast outcomes, and measure ROI across all channels. Build, scale, and mentor the marketing function as the company grows. Develop and deploy high-impact marketing campaigns and performance dashboards. What We're Looking For Must-haves: 2–5 years of experience in B2C growth marketing, sales, or adjacent fields. Demonstrable experience building and/or leading a marketing function. Proficiency in digital marketing channels — Google Ads, Meta, and LinkedIn. Strong brand storytelling and positioning skills. Proven track record defining and executing multi-channel GTM strategies that drive revenue growth. Experience with influencer and partner marketing, including campaign management and negotiation. Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling (e.g., GA4, dashboards, CRM integrations). Experience managing marketing budgets, forecasting, and measuring ROI. Nice to have: Strong analytical skills for testing and iterating on marketing strategies at scale. Experience in healthtech, wellness, diagnostics, or subscription/membership-based B2C products. Background at a similarly early-stage startup in the health or life sciences space. Compensation & Benefits Salary: $35,000 – $70,000 USD annually (commensurate with experience) Early-stage equity opportunity (founding team hire) Visa sponsorship available Location On-site in Helsinki, Finland This is not a remote role — regular in-person presence is expected