Founding Marketer (Growth & GTM)

About the Role A fast-growing, early-stage personalized health and diagnostics startup is looking for a Founding Marketer to lead growth, go-to-market strategy, and brand storytelling. This is a rare opportunity to build the marketing function from the ground up, shape the company's narrative, and directly drive revenue and user growth at a pivotal stage. You'll work closely with company leadership and cross-functional teams in a hands-on, high-ownership role. The company operates in the preventive healthtech space, offering a membership-based personal health platform with advanced diagnostics, biomarker testing, and personalized health optimization. They are present in Germany and Finland and are scaling rapidly. What You'll Do Define and execute GTM strategy across channels to drive revenue and membership growth. Lead branding and storytelling to craft a compelling, differentiated market narrative. Oversee paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs. Collaborate cross-functionally with product, sales, design, and customer success teams. Set marketing budgets, forecast outcomes, and rigorously measure ROI across channels. Build, scale, and mentor the marketing function as the company grows. Develop and deploy high-impact marketing campaigns along with performance dashboards. What We're Looking For Required: 2–5 years of experience in B2C growth marketing, sales, or an adjacent field. Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn . Ability to work on-site in Berlin, Germany or Helsinki, Finland. Strong candidates will also have: Proven track record defining and executing multi-channel GTM strategies that drove measurable revenue growth. Strong brand storytelling and positioning skills. Experience managing marketing budgets, forecasting, and multi-channel ROI measurement. Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM platforms). Experience with influencer and partner marketing, including negotiation and campaign management. Strong analytical skills for testing, iterating, and scaling marketing strategies. Experience building and leading a marketing function (even a small one). Cross-functional collaboration experience with product, sales, design, and customer success teams. Compensation & Benefits Salary: €35,000 – €70,000 per year, depending on experience. Visa sponsorship is available for this role. Opportunity to be a founding team member with meaningful ownership of the marketing function. Location This is an on-site role based in Berlin, Germany (Helsinki, Finland also considered). Remote work is not available for this position.