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Optimal logo

Growth & Social Lead | Paid Social & Meta Ads | Content, Creator & Audience Growth | Must Have Startup Exp

Optimal
Posted 2 hours ago
🛂Visa sponsorship
🇺🇸United States
💰$100.0K–$120.0K📁Marketing
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Growth & Social Lead | Paid Social & Meta Ads | Content, Creator & Audience Growth

Must Have Startup Exp


Salary: $100,000 - $120,000 + equity + benefits (health & dental)

Location: San Francisco, CA

Working Model: Hybrid - 2 to 4 days p/w in office

Eligibility: US-based candidates - open to visa transfers for 100% match (OPT, H1B) - No new visas


Requirement: Proven social audience growth + paid ads + startup experience (Non-Negotiable)


🚨 Non-Negotiables - Please only apply if you have ALL of the following 🚨

  • Proven track record scaling social media audiences to a substantial size (Instagram especially) through organic content and UGC
  • Hands-on experience running paid ad campaigns (Meta especially) with measurable results
  • High taste in content and copy - you must have a portfolio or online presence that proves it
  • Must have startup or scale-up experience - high agency, founder mentality, zero hand-holding needed
  • Chronically online with a deep instinct for what makes content go viral
  • Willing to work at startup pace and be in the office 2 to 4 days per week


The Opportunity

Join a fast-growing player in the creator economy that's already pulling serious traction - this is not a pre-revenue startup. Backed by respected investors and working hand-in-hand with some of the biggest artists, athletes, and creators in the world, this platform is redefining how fans and creators interact through live, interactive experiences.


You'll own the entire growth function from day one - full autonomy across paid, organic, and lifecycle. If you want to build the growth engine, not just run someone else's playbook, this is the one.


What You'll Be Doing

  • Grow the audience across Instagram, TikTok, and YouTube through organic content and social campaigns (including DM automations that convert commenters into active users)
  • Run end-to-end Meta and paid social campaigns to acquire new paying users
  • Build and execute email campaigns to activate new users and re-engage past ones
  • Manage a team of part-time video editors and graphic designers
  • Design and run growth experiments - promos, referral mechanics, UGC campaigns, whatever moves the needle


What They're Looking For

  • A high-agency, chronically online marketer who can operate independently and execute fast
  • Someone with genuine taste who cares about content looking good and performing
  • A builder who thinks in experiments and channels, not just posts
  • Someone who wants full ownership of growth and the autonomy to run with it


Nice to Have

  • Experience in the music or creator economy
  • Experience on the demand side of marketplaces
  • A strong personal brand or online following of your own


If you've grown real audiences, run paid that actually converts, and want to own growth end-to-end at a startup with real momentum, get in touch for a fast response.

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