Head of Content & Strategy

InCommon is hiring a Head of Content & Strategy for Alpaca Health

Alpaca Health provides the infrastructure that enables autism care clinicians to launch and operate independent practices, connecting them with families in need of care offering an alternative to the traditional corporate-owned clinic model.

Location: New York, NY (On-site, 5 days/week)

Comp: $140K - $200K (Competitive equity package included as part of the total compensation)

About Alpaca Health

Alpaca Health helps clinicians launch and run their own independent practices, starting in autism (ABA) therapy : providing the AI-powered software, insurance/payer contracting, and back-office infrastructure to do it, while also connecting families to trusted, local providers with no waitlist. Founded in 2024 and backed by top early-stage investors, the company has raised $14M+, grown from zero to $5.5M in net revenue in one year, and is still growing 30% month-over-month. The founding team brings serious pedigree: prior experience includes building products at major consumer social platforms (including work on Reels and Threads) and a previous successful startup exit in the ed-tech space.

Why join

• Clear path to VP of Marketing. Leadership has indicated this role can step up into a VP of Marketing position if you deliver, there's no one above you blocking that path.
• Strong growth trajectory. 30% month-over-month growth and $14M+ raised from top-tier investors.
• Mission-driven work. Directly helping clinicians build their own practices and improving access to care for families of autistic children.
• A brand people love. Playful, distinctive brand identity
• Room to build. Existing organic content presence gives you something to scale, with a clear mandate to grow it further through video and creator partnerships.

What you'll do

• Own Alpaca's organic social storytelling strategy across Instagram, TikTok, LinkedIn, and Facebook - with a heavy emphasis on short-form vertical video
• Build and manage a network of creators, influencers, and freelancers to scale content output
• Create content yourself - writing briefs, appearing on camera, producing carousels and graphics - while managing an offshore social media manager
• Develop and maintain the content calendar, setting strategic parameters and brand guidelines across all organic channels
• Connect content performance to down-funnel business metrics (intake form submissions, patient starts, cost per converted user)
• Define and evolve Alpaca's brand voice and visual identity across public-facing channels

What we're looking for

• 3-5 years of experience in social media content creation and strategy, having built a content engine from scratch
• Comfortable being hands-on with short-form video production while also thinking strategically about content calendars and brand narrative
• Experience marketing in B2C healthcare (startup/healthcare environment) strongly preferred
• Ability to both create content from scratch and design overall content strategy
• Experience connecting organic social content to down-funnel business metrics; background in startups

Logistics

• On-site 5 days/week at Alpaca Health's NYC office
• Relocation support up to $10K for out-of-state candidates
• Open to visa transfers (e.g., OPT, H1B transfer)
• Competitive equity package included

Bonus Tip: Add a portfolio link to your resume of short-form video content you've created or directed - ideally with metrics like impressions growth, cost per lead, or organic-to-conversion performance.