Marketing Manager

Job Title: Marketing Manager

Location: Tokyo, Japan (In-Office; Kamiyacho station)

Company: SOHO Live

About SOHO Live

SOHO Live is a Tokyo-based live entertainment production company specializing in global concert experiences inspired by the world’s most beloved media franchises. Bringing iconic music to life for audiences across 25+ countries, we collaborate directly with top video game and anime IP holders to craft unforgettable live productions for fans worldwide. Find our more at www.soho-live.com.

Role Overview

We are seeking an ambitious, highly detail-oriented Marketing Manager to lead marketing efforts for our international video game and anime music concert tours and related merchandise. Based out of our Tokyo office, you will act as the voice of our brand and official IP partners to drive social strategy, orchestrate global campaign launches, oversee CRM, and collaborate with local fan communities worldwide.

Key Responsibilities

* Campaign Orchestration: Plan and execute major concert tour announcements in tight coordination with global IP holders across social media, PR, CRM, and partner channels.

* Social Media & Community: Manage content calendars, post creation, and active community engagement across various official artist and tour accounts.

* CRM & Email Strategy: Strategy, design, and execution of targeted email newsletter campaigns across all active tour franchises.

* Website Operations: Maintain and update official tour websites; lead ideation and layout requirements for new sites in collaboration with external web contractors.

* PR & Media Relations: Coordinate with agency partners on press releases, interview management, and media outreach.

* Brand & Asset Management: Build and maintain comprehensive media kits; ensure global promoters and internal teams strictly adhere to official IP brand guidelines.

* Localized Fan Engagement: Conduct grass-roots outreach and foster partnerships with regional video game and anime fan communities globally.

* Paid Media: Set up targeted paid social campaigns (Meta, TikTok, Reddit).

* Basic Design: Perform in-house image resizes and basic video cuts (interfacing with external artists for complex assets).

Requirements

* Proven experience in digital marketing, entertainment, or live events.

* Fluent English required; Business-level Japanese or higher is a strong plus.

* Ability to work full-time from our Tokyo office, with flexibility to adjust hours as needed to coordinate across international time zones with global partners.

* Basic proficiency with Adobe Creative Suite or similar editing tools for image and video editing (Must-have).

* Exceptional attention to detail and brand management skills; ability to seamlessly adopt and write in the distinct "voice" of different gaming and anime IPs.

* Deep passion for and knowledge of video games, anime, and media franchises.

* Self-starter mindset with a track record of pitching and executing non-traditional marketing ideas.

Perks & Offerings

* Visa Sponsorship: Available for qualified candidates in Japan.

* Perks: Event access and occasional international travel opportunities.

Application Requirement: Sample Work

To be considered for this role, please submit the following alongside your resume:

• 1. Portfolio or Writing Samples: 2–3 examples of social copy or newsletters written in a distinct brand/fictional voice to demonstrate your tone adaptation skills.
• 2. Design/Editing Sample: Assets or social media content showing image editing skills (creation and/or re-sizing) and short video editing samples.