Marketing Specialist

AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences. Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 80 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry. For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise. About the Role As a Marketing Specialist at AppNation, you will play a key role in executing and optimizing user acquisition campaigns that directly drive the growth of our products. This is a hands-on role where you will actively manage campaigns, analyze performance data, and continuously improve results through testing and iteration. You will work closely with creative, product, and data teams to turn insights into actionable optimizations and uncover new growth opportunities. We’re looking for someone who is curious, detail-oriented, and eager to learn - someone who can take ownership of their work, adapt quickly, and grow in a fast-paced, performance-driven environment. This role offers a strong foundation for building expertise in performance marketing, with the opportunity to take on more ownership and impact as you develop. What You’ll Do Support and Execute: Manage and support performance marketing campaigns across Apple Search Ads, TikTok, Meta, Google, and other ad networks, contributing to daily operations and optimization efforts. Test and Learn: Assist in A/B testing processes, monitor results, and help generate insights to improve campaign performance and scalability. Optimize Performance: Apply data-driven optimization techniques to improve key metrics such as CPI, ROAS, and retention, under guidance when needed. Collaborate with Stakeholders: Partner closely with Creative, Product, and Data teams to share performance insights, uncover winning concepts and angles, and drive data-informed, product-led growth opportunities. Analyze and Report: Track campaign performance, prepare regular reports, and highlight key insights and improvement areas in a clear and structured way. What We Look For Relevant Experience: 1–2 years of hands-on experience or strong internship exposure in performance marketing, ideally across platforms such as Apple Search Ads, Meta Ads, Google Ads, or TikTok. Analytical Thinking: Comfort working with data, with basic experience in MMPs (preferably AppsFlyer) or analytics tools, and the ability to interpret performance metrics to support optimization decisions. Strong Ownership Mindset: A proactive approach to taking responsibility, following through on tasks, and continuously seeking opportunities to improve and learn. Ability to Prioritize: Strong organizational skills with the ability to manage multiple tasks and adapt to a fast-paced, dynamic environment. Collaboration Skills: Clear communication and the ability to work effectively with cross-functional teams, especially with creative and product teams. Fast Learner: Curiosity, openness to feedback, and the ability to quickly adapt to new tools, platforms, and marketing strategies. What We Offer Work with exceptional people. At AppNation, you’ll collaborate with small, autonomous, results-driven teams alongside some of the most talented minds in the mobile app industry. A platform for growth. We go above and beyond to hire individuals with extraordinary potential and provide them with the opportunities, resources, and challenges to thrive. At AppNation, young professionals often take on leadership roles in projects that reach millions of users. If you’ve got the drive, you’ll quickly find yourself playing a pivotal role in shaping our success. Competitive compensation. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s success, ensuring your financial growth matches your career progress. Unmatched benefits. Work-from-home Wednesdays, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journey. The Recruitment Process We’ve designed a rigorous yet rewarding process to find the best fit for both you and our team: Application Review: We’ll carefully assess your CV and experience. First Interview: A 30-minute online interview with our Hiring Manager to discuss your background, goals, and alignment with our mission. Case Study: A practical assignment to demonstrate your expertise and problem-solving skills. Technical Interview: A deep dive with our team lead, focusing on technical topics and assessing your knowledge. Communication Interview: Meet with the Strategy team to discuss your vision, aspirations, and how we can grow together. CEO Interview: A one-on-one conversation with our CEO to discuss alignment on vision, culture, and long-term goals. Final Decision: We’ll get back to you within a few days with our decision. Before You Apply At AppNation, we set ambitious goals and demand the best from ourselves and each other. This creates a fast-paced, challenging environment that offers unparalleled opportunities for growth, achievement, and learning. We value passion, potential, and a willingness to grow. If this role excites you and you believe you have what it takes, we encourage you to apply—even if you don’t check every box.