Marketing Technology Specialist (m/f/d)

Who we are At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them. Guided by a culture of continuous improvement that fosters resilience and self-motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change, Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters. Berlin / Hybrid Join our Product & CRO team and take ownership of the MarTech infrastructure that powers our digital marketing across multiple markets. This is a hands-on role where you’ll enable data-driven decision-making by ensuring clean, reliable tracking and analytics across all digital touchpoints. What you’ll do Own the end-to-end implementation and management of GA4 across multiple country setups Design and maintain event schemas, custom dimensions, and data layer mappings Manage and deploy tracking via Google Tag Manager Set up and optimise conversion tracking (server-side & pixel-based, e.g. Meta CAPI, Google Ads) Configure and maintain consent management including geolocation rules and tag blocking Ensure data quality through regular QA, validation, and troubleshooting Document implementations and help stakeholders understand and use MarTech tools effectively What you bring Hands-on experience with GA4 (end-to-end setup and ownership) Strong experience with Google Tag Manager or similar TMS: ability to deploy and manage tags, triggers, and variables independently Experience with conversion tracking (including server-side tracking – a big plus) Familiarity with consent management platforms (e.g. OneTrust) and GDPR/ePrivacy basics Solid understanding of data structures / data layer (basic SQL is a plus) Ability to manage complex setups (multiple countries, tools, and environments), but explain things in a simple way You’re comfortable working in a fast-paced, evolving environment What We Offer As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of opportunities for both your professional and personal development and growth. True ownership of a critical MarTech setup used across multiple markets globally A hands-on role with real impact on business performance A “startup within a corporate” environment: freedom to test ideas and drive improvements 30 days of paid annual leave Subsidized VBB or Deutschland ticket Dedicated learning & development budget and weekly learning time + LinkedIn Learning license Company Urban Sports Club membership Mobility allowance for relocation if you are relocating to join our team Corporate Benefits Platform with employee discounts on a variety of products and services via our benefits platform. Pension scheme with employer contribution #LI-NB1 Sonova is an equal opportunity employer. We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status. 163282