Player Engagement & Community Growth Manager PUBG West

우리는 게이머의 로망을 실현하기 위해, 누구도 가지 않는 길을 갑니다. 예상을 뛰어넘는 과감한 상상력과 기술로, 전 세계 팬들이 잊지 못할 세상을 만들기 위해 담대하게 도전하고 개척합니다. We pioneer the path to players' dreams. With bold imagination and breakthrough technology, we create unforgettable worlds for fans across the globe. We are KRAFTON – a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. Since the release of our flagship title – PUBG: BATTLEGROUNDS – in 2017, it has become one of the highest-selling video games of all time with over 70 million copies sold. We are headquartered in Seoul, South Korea, with regional KRAFTON offices located across the globe. Our Amsterdam office is home to KRAFTON Europe, with several key product and publishing teams focused on Western markets based here, along with our Esports team. It is also home to the Black Budget development team, who are busy working on our upcoming new title. The WEST Publishing team is responsible for driving regional publishing strategy, player growth, brand strength, and long-term engagement for PUBG: BATTLEGROUNDS across Western markets. This role sits under the WEST Publishing Lead and is expected to operate with strong individual ownership, sound judgment, and the ability to shape player engagement practices in line with current and future industry standards. Community and player engagement are critical drivers for WEST. This role is responsible for building stronger player loyalty, retention, advocacy, and regional community growth through strategic, insight-led, and outcome-driven engagement initiatives. Basic Roles and Responsibilities : Define and drive the WEST player engagement and community growth strategy across (Americas & EMEA) Develop programs that strengthen player loyalty, advocacy, retention, and emotional connection to PUBG. Align player engagement initiatives with publishing campaigns, product updates, creator activity, esports moments, and brand activations. Track and turn player feedback, sentiment, market signals, and regional insights into actionable recommendations. Collaborate with Brand, Marketing, Product, Social, Esports, Influencer, Legal, Regional Publishing, and Global teams. Establish clear standards for community planning, reporting, prioritization, and impact measurement. Use AI tools to improve research, insight generation, reporting, planning, documentation, and workflow efficiency. Required experience: Some year of experience in community management, player engagement, publishing, live service games, digital communities, or a related field. Strong understanding of live service player behavior, community growth, retention, loyalty, and advocacy. Strong project management, stakeholder management, and written communication skills in a global or cross-functional environment. Ability to turn player feedback, sentiment, regional insights, and market trends into clear recommendations and action plans. AI fluency, with the ability to use AI tools to improve research, analysis, reporting, planning, documentation, and workflow efficiency. High ownership, sound judgment, and the ability to independently drive outcomes from strategy to execution. “Nice to have” experience: Experience working on PC or console live service games in global or regional game publishing organizations. Experience working with Discord, Reddit, Steam, Twitch, YouTube, and regional community channels. Experience supporting large-scale campaigns, product updates, esports moments, or brand activations. Strong understanding of PUBG: BATTLEGROUNDS, battle royale communities, and competitive multiplayer player behavior. What we offer: A competitive salary An allowance to cover the Dutch mandatory health insurance 25 paid + 4 extra paid working days off a year Relocation package Pension scheme A commuter allowance Lunch allowance and a range of snacks & drinks Health and Wellness allowance Full assistance with visas and the 30% ruling applications when the candidate is eligible More about our Amsterdam office… Our office is situated in the Amsterdam Zuid area, a buzzing business hub in the southern part of the city. Close to our office you can find a broad choice of cuisine – such as the iconic Market 33 Food Hall, offering vibrant social settings. Also, nearby is one of the main public transportation hubs – Amsterdam Zuid train, metro, tram & bus station, bringing the city’s highlights close, be it one of the many museums, canals, parks, or culinary experiences you are interested in. Likewise, our Amsterdam team reflects the city’s diverse atmosphere – being mainly expats, we currently represent more than 40 different nationalities, and we are still expanding our team! We welcome all applications! We are proud to have such a multicultural environment and we strive to create a safe, inclusive, and harmonious atmosphere for everyone to thrive in. We invite applications from all genders, sexual orientations, races, colors, religions, and ages. If this sounds like a good fit for your skills and experience, then apply right away! 아래 안내 사항을 확인해주세요! 장애인 및 국가 유공자 등 취업 보호 대상자는 관계 법령에 따라 우대합니다. 지원서 내용 중 허위사실이 있는 경우에는 합격이 취소될 수 있습니다. 5개월의 수습기간을 적용합니다. 회사는 수습기간에 대한 평가 결과에 따라 본채용을 거부할 수 있으며, 수습기간 중이라도 중간평가 결과에 따라 수습기간을 조기 종료하고 본채용을 거부할 수 있습니다. 수습기간 내 고용형태 및 급여 조정은 없습니다. 채용 전형 중 궁금하신 사항은 크래프톤 채용 FAQ 내에서 확인하실 수 있습니다. BE BOLD, LEARN AND WIN! 크래프톤의 성장과 도전의 스토리를 알아가고 싶다면? 크래프톤 제작 스튜디오 크래프톤 게임 크래프톤 비전 & 핵심가치 크래프톤 라이프 & 복리후생 크래프톤 공식 유튜브 채널 배틀그라운드 공식 유튜브 채널 크래프톤 인스타그램 크래프톤 블로그 Please check the information below Those eligible for an affirmative action program such as individuals with disabilities or with distinguished service to the state will be given hiring preference according to relevant laws False statements in your resume may lead to the withdrawal of the employment offer A 5-month probationary period applies. Based on the mid-term evaluation, employment may be terminated early or not continued. No changes in employment type or salary during this period. Please contact [email protected] for other inquiries BE BOLD, LEARN AND WIN! Would you like to explore KRAFTON’s growth and adventure stories? KRAFTON Production Studios KRAFTON Games KRAFTON Vision and Core Values KRAFTON Life & Welfare Benefits KRAFTON Youtube Channel BATTLEGROUNDS Youtube Channel KRAFTON Instagram KRAFTON Blog