PPC Specialist IGaming

OneTwenty Group is an iGaming and e-commerce affiliate and digital sports media company, founded in 2016 in Ireland. With 100M+ annual fan interactions across our sports media properties, our portfolio of high-authority brands includes Squawka, GG.co.uk and horseracing.net.

We are looking for a performance-driven Google PPC & Bing Media Buyer to own and scale paid search for sweepstake casino products.

Start date: November 15th 2026

• Create and configure Google Ads and Microsoft/Bing Ads accounts from scratch for the Sweepstake Casino product.
• Navigate the account approval process using our legal documentation, ensuring full compliance with platform policies for sweepstake/social casino advertising.
• Own the full tracking implementation — Google Tag Manager, Google Analytics 4, Bing UET — covering bottom-funnel events (registration, first coin purchase, FTDP equivalent).
• Configure ROAS and LTV-based bidding frameworks and ensure accurate attribution across the funnel.
• Scale campaigns sustainably from launch to $5,000+ in daily spend without sacrificing efficiency. Optimise campaigns toward highest LTV cohorts and best-converting user segments, integrating signals from Google Analytics and our internal brand reporting data.

Mandatory requirements:

• Minimum 2 years experience in the betting/gambling/social casino or similar vertical space.
• Track record of managing spend of minimum $5,000 daily in Google Ads/ Bing Ads
• English B2 level or above.

Advantage:

• Google UAC experience.
• Experience running Google PPC Ads for sweepstake casinos

What do we offer:

• Salary + monthly performance bonus
• Flexible working hours
• Career growth and development opportunities
• A small, bureaucracy-free team, reporting directly to the CMO/shareholder

We are open to considering candidates based outside the EU; however, candidates based within the EU are preferred, as quarterly meeting attendance might be required.

Visa support may be provided to the successful candidate.

Attention:

Please apply for this position only if you have relevant experience in the gambling or betting industry. Candidates without such experience won't be considered.