Job Description
The Position
The Product Analyst for Mobile Messaging will support the strategy, rollout, and optimization of mobile messaging capabilities, with an initial focus on WhatsApp and the potential to scale to additional providers such as Line and SMS. This role will be responsible for supporting new market launches, analyzing market demand and adoption, generating insights to improve performance, and enabling optimization of mobile messaging usage across markets.
The successful candidate will work closely with cross-functional stakeholders across marketing, product, operations, and analytics to ensure effective implementation, adoption, and continuous improvement of mobile messaging initiatives. This role will also support onboarding activities and knowledge transfer to market teams and other stakeholders.
What will you do?
- Support the rollout of mobile messaging solutions into new markets, beginning with WhatsApp and expanding to other providers as required.
- Coordinate onboarding activities for local and regional stakeholders.
- Develop and deliver knowledge transfer materials and sessions to ensure successful adoption and operational readiness.
- Collaborate with internal teams to ensure market launch requirements, dependencies, and timelines are met.
- Analyze market demand, readiness, and opportunity for mobile messaging capabilities.
- Assess customer and market trends to inform rollout prioritization and channel strategy.
- Monitor the competitive landscape and emerging developments in mobile messaging and digital engagement.
- Provide data-driven recommendations to support market expansion and business decision-making.
- Track and analyze mobile messaging performance across markets and use cases.
- Evaluate key metrics including adoption, engagement, conversion, retention, and operational effectiveness.
- Translate data into actionable insights to improve market usage and optimize campaign performance.
- Identify opportunities to enhance customer experience, operational efficiency, and channel effectiveness.
- Partner with marketing, digital, product, and operational teams to support execution and continuous improvement.
- Communicate findings, recommendations, and progress updates to stakeholders in a clear and concise manner.
- Contribute to documentation, reporting, and governance processes related to mobile messaging.
- Act as a knowledgeable point of contact for mobile messaging best practices within an omnichannel marketing environment.
Qualifications, Skills & Experience Required
- Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field, or equivalent experience.
- Previous experience in product analysis, digital marketing, marketing operations, customer engagement, or related discipline.
- Strong understanding of omnichannel marketing and digital marketing principles.
- Experience working with mobile messaging or comparable customer communication channels preferred.
- Strong analytical skills with the ability to interpret data, identify trends, and develop recommendations.
- Excellent communication, presentation, and stakeholder management skills.
- Proven ability to work across cross-functional teams in a matrixed environment.
- Experience supporting onboarding, training, or knowledge transfer activities.
- Strong organizational skills and ability to manage multiple priorities effectively.
Nice to have
- Experience with WhatsApp Business, Line, SMS, or other mobile messaging platforms.
- Familiarity with campaign performance analysis, customer journey optimization, or channel activation.
- Experience in a global or regional organization supporting multiple markets.
- Knowledge of marketing technology platforms, CRM systems, or digital engagement tools.
- Exposure to launch planning, operational readiness, or change management activities.
What We Offer
- Exciting work in a great team, global projects, international environment.
- Opportunity to learn and grow professionally within the company globally.
- Hybrid working model, flexible role pattern (e.g., even 80% full-time is possible in justified cases).
- Pension and health insurance contributions.
- Internal reward system plus referral programme.
- 5 weeks annual leave, 5 sick days, 15 days of certified sick leave paid above statutory requirements annually, 40 paid hours annually for volunteering activities, 12 weeks of parental contribution.
- Cafeteria for tax free benefits according to your choice (meal vouchers, sport, culture, health, travel, etc.), Multisport Card.
- Vodafone, Raiffeisen Bank and Foodora discount programmes.
- Up-to-date laptop and iPhone.
- Parking in the garage, showers, refreshments, massage chairs, library, music corner.
- Competitive salary, incentive pay, and many more.
Ready to take up the challenge? Apply now!
Know anybody who might be interested? Refer this job!
Required Skills
Business Analysis, Business Process Design, Campaign Performance Analysis, Change Management, Customer Engagement, Customer Project Management, Digital Marketing, IT Automation, Marketing, Marketing Management, Marketing Operations, Omnichannel Retailing, Operational Efficiency, Product Analysis, Project Deliverables
Preferred Skills
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status
Regular
Relocation
Domestic
VISA Sponsorship
No
Travel Requirements
No Travel Required
Flexible Work Arrangements
Hybrid
Shift
Not Indicated
Valid Driving License
No
Hazardous Material(s)
n/a
Job Posting End Date
08/24/2026
- A job posting is effective until 11 59 59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID R409845