Senior Digital Brand Designer

Role Details

Location: London, hybrid — expected in our Holborn office 2 days/week, plus company Anchor Weeks

Type: Full-time

Reports to: Creative Director

Salary: £60k–£70k + stock options, depending on experience

Target start date: September 2026

Annual leave: 25 days + public holidays

Right to work: UK right to work preferred; visa sponsorship may be considered for exceptional candidates

About PAIR

PAIR is the AI adoption layer that turns tool deployment into measurable business outcomes.

We work with ambitious organisations across the UK, from enterprise customers to public sector bodies, helping them move beyond AI hype and into everyday, high-impact use. Our work combines live enablement for leaders with a product layer that helps teams build AI skills into daily workflows, measure impact and stay current as the technology evolves.

Our product is already live with major organisations including the Ministry of Justice, You.com and The MTC. We have more than 15,000 users, over £1m ARR, and backing from top-tier investors including Seedcamp, Venrex, Tom Hulme and Steve Garnett.

We believe humans should remain the main characters. AI is an extraordinary tool, but the organisations that will thrive are those that pair the best of human intelligence with the best of artificial intelligence.

Your work will centre on three areas.

Web and product storytelling

• Turn product features, workflows, demo moments and customer outcomes into visual narratives people can understand quickly.
• Design and build high-quality pages in Framer, including feature pages, landing pages, product storytelling pages and updates to pairnow.ai.
• Create product visuals and lightweight motion assets for web, email, social, product updates and GTM materials.
• Work with Product and Marketing to make product value easier to explain without reducing it to a list of features.

GTM and customer-facing design

• Design sales materials, Customer Success assets, customer proof, product explainers, partner materials, social assets, and ROI / outcome visuals.
• Create deck and document systems that support repeatable sales and customer conversations.
• Support product marketing work where the product story needs to be sharper, clearer or more persuasive.
• Help translate customer outcomes and enterprise positioning into credible design.

Brand systems and repeatability

• Create templates, page systems and asset systems that make recurring work faster and more consistent.
• Apply and extend PAIR’s brand across real materials, keeping the work clear, distinctive and commercially useful.
• Work with Marketing to improve how recurring design needs are briefed, produced and maintained.
• Use AI pragmatically to speed up exploration, prototyping and production without lowering the quality bar.

What success looks like in 12 months

• Our website pairnow.ai has stronger in-house web and feature-page capability.
• Product features, workflows and customer outcomes are easier to explain visually.
• Sales and Customer Success materials are clearer, more reusable and more credible.
• PAIR has stronger customer proof, ROI / outcome visuals and product storytelling assets.
• Marketing has better templates and repeatable design systems for recurring work.
• You are owning agreed projects end to end, with clear direction and review from the Creative Director.

What we’re looking for

Essential

• Excellent visual design craft across layout, typography, hierarchy, composition and polish.
• Strong digital brand judgement across web, sales, customer-facing and product marketing surfaces.
• Experience designing for B2B, SaaS, enterprise, technical products or similarly complex commercial audiences.
• Confidence designing and building in Framer, or strong experience in comparable no-code web tools and willingness to work primarily in Framer.
• Strong working knowledge of Figma and Adobe Creative Cloud, with the judgement to choose the right tool for the output.
• Experience creating sales, Customer Success, GTM or product marketing materials, such as pitch decks, customer proof, product explainers, ROI / outcome visuals or reusable templates.
• Ability to turn product features, workflows and customer outcomes into clear visual narratives.
• Ability to create or direct simple product and brand motion assets.
• Practical use of AI to speed up exploration, prototyping or production without lowering the quality bar.
• Strong ownership: able to turn rough direction into polished, commercially useful design.

Useful extras

• Experience with AI, workforce transformation or technical products.
• Jitter, Rive, After Effects or similar motion tools.
• Webflow or other no-code web tools.
• Paid social or campaign creative.
• Strong understanding of reusable brand systems, template systems or campaign asset systems.

How we work

We are building a high-performance team with ambitious growth goals.

We move quickly, care about what ships, and hold a high bar for the quality of the work. We favour clear thinking, strong craft and practical systems over heavy process.

You’ll work closely with people across Design, Marketing, Sales, Customer Success and Product. You’ll need to be comfortable with pace, ambiguity, ownership and direct feedback.

This is a strong fit for someone who wants responsibility, visible impact and the chance to help raise the design standard at an important stage of PAIR’s growth. It will not suit someone looking for a slower or heavily managed design role.

—

Application process

We shortlist as applications arrive and move quickly with strong candidates.

The process has four stages:

Applications open: Tuesday 21 July

Applications close: Friday 31 July

Stage 1 — Application form

Submit your application through our form by Friday 31 July.

Stage 2 — Portfolio conversation

Week commencing 3 August

A conversation with the Creative Director focused on your portfolio, relevant experience and fit for the role.

Stage 3 — Practical task

Week commencing 10 August

A short task focused on web, product storytelling and GTM design.

Stage 4 — Final interview / working session

18 & 19 August, in person at our Holborn office

Final working session and interviews with Design, Marketing and leadership.

—

How to apply

Apply via our form: https://forms.office.com/e/CfFh5QLn4C

Applicants who have not completed the form will not be considered.