Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore. PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services. Role Overview As the Ad Sales Leader for Large Clients , you will carry the P&L responsibility for driving ad revenue from India's largest brands in the Ecommerce, Retail, D2C, Food, Travel and AI sector. This is a foundational leadership role. You will not just manage a book of business; you will architect the zero-to-one setup for new publisher surfaces (including the Indus Appstore), design scalable monetization strategies, and build a high-performing merchant/client partner team from scratch. Key Responsibilities 1. Revenue Ownership & Strategic Growth P&L Management: Own and deliver the annual revenue mandate for large enterprise clients across assigned verticals Joint Business Planning (JBPs): Establish and institutionalize strategic, long-term partnerships and JBPs with C-level executives and marketing heads of top-tier brands and media agencies. Multi-Publisher Monetization: Drive ad adoption across both the PhonePe Consumer Payments App (high-intent transaction traffic) and the Indus Appstore (app discovery and distribution traffic) along with a suite of external publishers in the near-term 2. Business Setup & Scaling (0 to 1) Go-To-Market (GTM) Strategy: Define the value proposition, ad product positioning, and pricing strategies tailored for large enterprise clients. Product Collaboration: Work closely with the Ad Product and Engineering teams to feed market insights back into the roadmap, helping build scalable ad tech solutions (branding, performance, and programmatic). PhonePe Ads Penetration: Drive larger share of digital marketing spends of top clients across both Brand & Performance marketing for Direct as well as Agencies Leadership Relationships: Build strong multi-tier relationships with CXOs across Direct & Agency base New Revenue Initiatives: Scope & build new revenue opportunities that leverages the PhonePe groups strength 3. Team Leadership & Capability Building Team Building: Recruit, mentor, and retain a world-class team of Sales/Client Partners, and Account Managers. Performance Culture: Foster a data-driven, consultative sales culture that focuses on solving client ROI challenges & be a client-growth partner rather than just selling inventory. Profile Requirements Experience & Background 10–12+ years of total experience, with at least 6–8 years of core digital ad sales experience at large industries. Proven track record of managing large revenue portfolios (PnLs) and delivering consistent YoY growth. 0-to-1 Build Experience: Demonstrated experience in setting up ad monetization for a new publisher or launching a new business vertical/product line successfully. Technical & Domain Expertise Landscape Knowledge: Deep understanding of the Indian digital marketing ecosystem, including programmatic buying, data-driven targeting, attribution modeling, and app ecosystem dynamics. Vertical Rolodex: Existing, strong relationships with CMOs, Brand Heads, and Media Agency leadership (GroupM, Publicis, IPG, etc.) across the Ecommerce, Retail, Food, and Travel sectors. Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy