Senior People Generalist

Ever imagined saying, “I helped launch the future of transportation”? We’re rewriting the rules of urban mobility. At Vay, customers tap a button and a car arrives - with no one inside - powered by our world-first Remote Driving technology on real public streets. We’re live in Las Vegas and scaling fast, powered by a strategic investment of up to $410 million from Grab . Our mission is simple: replace private car ownership with a faster, cleaner, door-to-door mobility model. If you want to build something real, visible, and genuinely transformative, you’ll feel right at home here. Curious to experience Vay yourself? Use the code VAYCANDIDATE for $10 off your first trip in Las Vegas! Download the "Vay" app from the Apple or Google Play store & off you go! What’s happening at Vay First to roll out vehicles in both Europe and the USA on public roads without a human being inside & currently the 2nd largest commercial, driverless car fleet in the Western World. We've partnered with Kodiak to bring remote-driving technology to autonomous trucks in the US, showcasing our ability to integrate our system into heavy-duty commercial vehicles and expand the applications of our tech across the US. We’ve completed 10’s of thousands of trips so far and are busy multiplying our Las Vegas fleet just to meet demand! ...And soon we’ll be expanding across the US & Europe 🚀 Why this role is exciting Senior People & Culture Specialist This is not a traditional HR role. You’ll be at the center of building and scaling our U.S. People function, working across everything from compliance and employee relations to benefits, payroll, and culture. You’ll partner closely with Talent Acquisition, Legal, and our EU People team, giving you real exposure across the full HR spectrum in a high-growth environment. We’re looking for someone who thrives in ambiguity, takes ownership, and sees every challenge as an opportunity to build something better. You’ll have the backing of an experienced global team, but the autonomy to shape how HR operates and evolves in the U.S. What you’ll be driving You’ll take ownership of our U.S. HR operations, ensuring we’re compliant, scalable, and building a strong employee experience as we grow. Own and evolve HR policies, ensuring full compliance with U.S. and Nevada labor laws Lead policy development across benefits, sick leave, overtime, compensation, and employee relations Act as the go-to HR partner for employees, driving onboarding, offboarding, and engagement initiatives Manage payroll processes via Paylocity, ensuring accuracy and handling employee queries confidently Maintain and optimize HR systems (Personio & Paylocity) as reliable sources of truth Oversee benefits programs, vendor relationships, and introduce new perks that genuinely add value Partner cross-functionally with Finance, Engineering, Operations, and Comms to embed culture and values Analyze HR data and provide insights on engagement, performance, and retention What are we looking for We need someone hands-on, pragmatic, and comfortable operating in a fast-moving startup environment. Bachelor’s degree in Human Resources or a related field 5+ years of progressive HR experience, ideally in high-growth or startup environments Strong knowledge of U.S. employment law, with a solid understanding of Nevada regulations Proven experience handling employee relations issues and workplace investigations Strong project management skills with the ability to prioritize and execute in a dynamic environment High emotional intelligence, clear communication, and a collaborative, solutions-driven mindset Experience working across international teams and contributing to inclusive, high-performing cultures Why choose Vay 💪A global team of smart, motivated people from 30+ countries who love tackling hard problems and turning bold ideas into reality. 🌍 Huge scope for impact in a fast paced environment 💰 ESOP stock options: A stake in Vay’s future - not just a salary. 🌴 Unlimited Paid Vacation Days 🎫 401(k) programme 🏥 Health, Dental & Vision Insurance 🚗 All Vay team members receive 30% off their Vay rides 🏋️‍♂️ Free onsite gym access 🛍️ Exclusive external discounts ✈️ Relocation financial assistance when relocating to Las Vegas 🎊 Regular team events throughout the year For more information on Vay’s physical demands, working environments and safety requirements, you can review this link . We’ll also cover anything specific to this role during the first interview. We’d love to stay connected for future opportunities, so feel free to include your LinkedIn profile when you apply. We welcome applications from all backgrounds and experiences. If you’re excited about shaping something truly groundbreaking, we’d be happy to hear from you.