Account Based Marketing Lead

Revenue Marketing Lead About kaiko.ai Clinicians and nurses work under heavier pressure than ever. More patients, more data, more decisions to make. kaiko gives them back the time, focus, and headspace they need to give patients the best possible care. kaiko is one of Europe's leading clinical AI labs, and one of the only companies working across the full stack. Our approach spans three layers: our own foundation models, a clinical AI workspace built for complex hospital needs, and use cases ranging from preparation and decision support to diagnostics and interpretation. Our workspace is in daily use at leading European hospitals, reducing preparation time and cognitive workload for clinical teams. The next decade of European healthcare will be shaped by AI. We're here to shape it in the best way possible. kaiko is a well-funded company with a growing international team, operating from Zurich and Amsterdam. About the role kaiko's marketing strategy is built on Proximity Marketing: high-touch engagement with a defined set of priority hospitals rather than mass-market acquisition. The Revenue Marketing Lead is the operational backbone of that strategy. You'll establish kaiko's account-based marketing function and pipeline measurement infrastructure from the ground up. The focus is running coordinated, multi-touch campaigns against named hospitals across the Netherlands and Switzerland, while expanding into other European markets. You'll configure HubSpot, run paid LinkedIn calibrated to named-account engagement, partner with sales on hand-off and attribution, and own the metrics that prove marketing is contributing to pipeline. This is not a classic demand gen role. The funnel is narrow and named, the pipeline is long, and the work is account orchestration, sales partnership, and rigorous measurement, not mass acquisition or funnel optimization at scale. You will be based in the Netherlands, with the expectation of spending at least 50% of your time at the office. Some areas of responsibility Build and run kaiko's account-based marketing function: target list management, named-account campaigns, content sequencing, engagement tracking, and sales hand-off. Plan and manage paid LinkedIn campaigns against named accounts and personas, with creative calibrated to high-touch engagement, not generic awareness. Configure HubSpot for account-level tracking, lifecycle stages, nurture flows, and attribution. Own UTM tagging and campaign tracking across channels. Define and own marketing-sourced and marketing-influenced pipeline metrics. Partner with sales on lead hand-off, account prioritization, and weekly pipeline reviews. About you 7 to 10 years in account-based marketing, revenue marketing, or demand generation at B2B SaaS companies with complex products and long sales cycles. ABM-focused backgrounds preferred. Reference companies include Snowflake, Datadog, Gong, Outreach, 6sense, and Salesloft, or ABM platform teams like Demandbase, 6sense, or Terminus. A track record of running ABM programs against a defined target account list, with multi-channel orchestration and structured sales hand-off. Hands-on HubSpot expertise. You've configured the platform yourself rather than relying on an ops team. Significant paid LinkedIn experience, optimized for account-level intent and engagement signals rather than only click metrics. Experience defining and reporting marketing-sourced and marketing-influenced pipeline to leadership, including for high-touch outcomes where attribution is complex. A self-starter who operates with limited direction. You set your own brief, prioritize, and ship without waiting for a perfect spec. Account-thinker, not funnel-thinker. You think in named accounts and long cycles, not lead volumes or click-through rates. Commercial mindset. Pipeline is the unit of value; you build the LinkedIn campaign and configure the HubSpot workflow yourself. Nice to have: Familiarity with healthcare, life sciences, or AI sectors. Working knowledge of Dutch or German. We are excited to gather a broad range of perspectives in our team, as we believe it will help us build better products to support a broader set of people. If you're excited about us but don't fit every single qualification, we still encourage you to apply: we've had incredible team members join us who didn't check every box! Why kaiko At kaiko, we believe the best ideas come from collaboration, ownership and ambition. We've built a team of international experts where your work has a direct impact. Here's what we value: Ownership: You'll have the autonomy to set your own goals, make critical decisions, and see the direct impact of your work. Collaboration: You'll have to approach disagreement with curiosity, build on common ground, and create solutions together. Ambition: You'll be surrounded by people who set high standards for themselves and others, who see obstacles as opportunities, and who are relentless in their work to create better outcomes for patients. In addition, we offer: An attractive and competitive salary, a good pension plan, and 25 vacation days per year. Great offsites and team events to strengthen the team and celebrate successes together. A EUR 1000 learning and development budget to help you grow. Autonomy to do your work the way that works best for you, whether you have a kid or prefer early mornings. An annual commuting subsidy. Our interview process Our interview process is designed to assess mutual fit across skills, motivation, and values. It typically includes the following steps: Screening call: A short conversation to align on your motivation, professional goals, and initial fit for the role. Technical interview: A deep dive into your problem-solving approach through a technical challenge, case study, or role-specific scenario. Onsite meeting (optional): You'll meet team members across functions to explore collaboration dynamics, team fit, and day-to-day context. Final executive conversation: A discussion with a member of the executive team focused on long-term alignment and shared expectations for impact. Locations Amsterdam Remote status Hybrid Amsterdam