About BullWall
BullWall is a data-layer security operations platform trusted by 750+ organizations across government, healthcare, financial services, and critical infrastructure sectors. Headquartered in Copenhagen, Denmark and operating across Europe and North America, we protect what most of the security industry has left unaddressed: what happens in the first fifteen minutes after a confirmed ransomware event.
Our platform combines real-time file-level detection with an automated response pipeline, strong containment actions, and a checklist recovery gate, each tied to a compliance step. The result is a deterministic, auditable incident response that replaces paper playbooks and individual heroism.
Regulations such as NIS2, DORA, and the Cyber Resilience Act are converting ransomware readiness into a regulatory obligation across Europe. BullWall is the platform built to answer that obligation, end to end, across the tools organisations already own
About the role
Own new logo acquisition across an assigned territory in the Nordics. Your primary motion is mid-market, where the regulatory environment and threat landscape are creating urgency, but the sales cycle is still manageable.
Enterprise accounts represent upside, and you should be comfortable stepping up when the opportunity calls for it.
You will sell to audiences that span the CISO, the IT leadership team, and the budget holder. The territory is underpenetrated, and the pipeline is yours to build from the ground up.
Responsibilities
- Pipeline and prospecting: Build pipeline from scratch through direct outbound, partner co-sell, and marketing-qualified leads. The mid-market motion requires volume and velocity; you are comfortable running 15–25 active opportunities at any given time. The territory has channel partners worth activating; you will need to enable them, not just wait for referrals.
- Executive-level selling: Lead conversations at CISO and IT VP level on the technical value proposition, and at CFO and CEO level on the business case. Mid-market budget holders are practical; your job is to make the ROI and impact obvious and the compliance angle concrete.
- Full-cycle deal management: Own opportunities from first contact through contract signature, including discovery, commercial negotiation and proof-of-value scoping. Mid-market deals typically close in six to twelve weeks; enterprise opportunities are longer and require broader stakeholder management. You know the difference and adjust accordingly.
- Regulatory positioning: Use NIS2, DORA, and CRA to frame conversations with compliance and risk owners, not just security teams. Mid-market organizations in regulated industries are under pressure to demonstrate readiness; your ability to connect the platform to their specific obligations is a material differentiator.
- CRM and forecast hygiene: Maintain accurate opportunity data for pipeline visibility and forecast integrity in HubSpot CRM. The sales motion is still being built in this region; your data quality directly shapes how the business invests behind you.
Required qualifications
- Sales track record: 4+ years of quota-carrying B2B sales; cybersecurity experience is required. Consistent attainment in a role where you owned new logo acquisition through close, primarily in mid-market with some enterprise exposure.
- Mid-market fluency: You are comfortable running a high-velocity pipeline across our mid-market segment, and stepping up when an enterprise opportunity comes in. You know how to compress cycle times without burning relationships.
- Multi-stakeholder selling: You can run a technical conversation with a security team in the morning and make the ROI case to a CFO in the afternoon. Practical and direct, not reliant on lengthy discovery processes.
- Regulatory literacy: Working knowledge of NIS2, DORA, or comparable EU cyber regulation. You can hold a substantive conversation with a customer's compliance or risk function about their obligations and where gaps exist.
- Languages: Business-level fluency in English and a Scandinavian language.
Preferred qualifications
- Experience working with channel partners, MSSPs, or VARs on co-selling, joint pipeline development, or partner enablement in the European market. This is a meaningful advantage in a territory where the partner ecosystem is an important route to mid-market accounts.
- A track record in government, healthcare, financial services, or critical infrastructure. Comfort scaling a territory in a growth-stage company without a mature playbook.
Compensation and benefits
- Competitive base salary and performance-based commission plan; base salary range: 750.000-1.000.000 DKK + Bonus.
- Copenhagen-area based preferred, with flexibility for remote work within the Nordics and travel to customers, partners, and events across the territory as needed.
- Standard Danish and European employment benefits apply, including pension contributions and healthcare.