Acquisition Manager

Key Responsibilities

• Plan, execute and deliver annual acquisition plans for Sponsor a Puppy, Lottery, Legacy and other product income streams across face to face, digital and print with clear KPIs, cost-per-acquisition targets and growth goals.
• Adopt a test and learn approach via A/B testing, collaboration and segmentation to maximise insight, conversion and long-term performance and value.
• Work with the Head of Acquisition to plan and optimise investment, ensuring activity meets ROI and budget expectations and aligns with other marketing activity.
• Work with the Head of Acquisition to identify new audience and income opportunities to diversify our acquisition programme beyond the current marketing mix, to help build a resilient, scalable, multi-channel programme for future-proof stability.
• Use audience insight, personas and performance analytics to continually refine targeting and messaging, making continual improvements to the programme for growth.

• Working closely with the digital marketing team develop and oversee lead generation campaigns, ensuring high-quality leads flow into the funnel efficiently and at target CPA.
• Working closely with the wider marketing team test new formats, creative concepts, value propositions, landing pages and journeys to drive higher conversions.

• Brief, manage, review and evaluate campaign activity and testing, ensuring constant improvement of messaging, content, propositions, media, data. Sharing results and insight with the wider team.
• Work with the in-house Creative and Digital teams to produce compelling, response-led, brand-aligned marketing assets.
• Coordinate with agencies, printers, production and fulfilment houses where needed, ensuring efficient delivery, excellent customer service and value for money.

• Using insights from the Digital and Data team and external partners, review weekly and monthly performance and implement actionable insights to drive optimisation.
• Maintain accurate and up-to-date CPA, ROI, and conversion metrics.
• Monitor supporter quality, working with the Supporter Retention & Growth team to ensure newly acquired supporters deliver long-term value.
• Share insights and learnings across the Performance Marketing team.
• Monitor competitor trends and market developments to keep products fresh, compelling, and competitive.

• Work closely with Digital, Creative, Performance Marketing and Supporter Retention & Growth teams, including Supporter Services to deliver seamless supporter experiences.
• Build strong relationships across Marketing, Brand, Income Generation, IT, Finance and wider teams to ensure acquisition activity supports wider business objectives and maximises on opportunities.
• Act as a key advocate for Supporter acquisition across the organisation, proactively sharing performance insights, market trends and opportunities with senior stakeholders.
• Support integration of acquisition products and channels into wider campaigns, brand moments, and cross-charity initiatives.
• Ensure all acquisition activity is aligned with our brand framework and fundraising proposition.

Skills, Knowledge and Expertise

• Strong track record of delivering individual giving activity across multiple channels, including face to face, digital, direct marketing and fundraising products (lottery, legacy, regular giving) ideally in a charity or not for profit.
• Experience of budget creation, management and forecasting.
• Experience of data segmentation.
• Excellent analytical skills, comfortable working with CRM and supporter data, and deep understanding of campaign optimisation, A/B testing and segmentation.
• Agency and supplier management experience.
• Strong project management and organisational skills.
• Effective communication and collaboration skills.
• Proactive, detail-oriented, and able to translate strategy into action.
• Good understanding of best practice in charity fundraising, including compliance requirements and the ongoing supporter stewardship.
• Demonstrates strong brand knowledge and ability to apply organisational brand framework and story effectively.

• Familiarity with CRM systems (e.g. Dynamics 365) and fundraising best practices.
• Understanding of disability, health, or animal welfare sectors.

Benefits

• Employee Assistance Programme
• Death in Service Payment
• Annual leave enhancements recognising long service
• Day off for your birthday
• Defined contribution group personal pension plan
• Enhanced sick pay
• Enhanced maternity, paternity and adoption pay
• Eye care
• Hearing tests
• Learning and Development opportunities
• Discounts on merchandise at Hearing Dog gift shops
• Pet Dog Policy