Activation Manager

Activation Manager

🏅 HIGHLIGHTS

• 📍 Location: Belgium + hybrid working
• 📄 Contract type: Full-time
• ❤️ USP: Bridge the gap between marketing strategy and the reality of the retail floor

🎯 Your Role

As B2B Marketing & Retail Activation Partner, you will be the link between marketing, retail and the stores. You translate national and local campaigns into clear, practical actions that work in the day-to-day reality of the stores.

You will join the Local Actions & Trade Marketing team and work closely with marketing, retail, internal communication, stores and external partners.

Your Responsibilities

• Translate national and local campaigns, promotions and activations into clear, store-focused communication.
• Ensure stores understand the why, what and added value behind marketing initiatives.
• Develop practical support materials such as guidelines, one-pagers, Q&A's, checklists and videos.
• Represent marketing during sales meetings, B2B events and internal stakeholder meetings.
• Coordinate marketing activations and initiatives for the stores, including training and social media support.
• Coordinate the marketing contribution to the Storecare platform.
• Build strong relationships with retail, stores, internal teams and external partners.
• Manage the budget for B2B communication materials and ensure efficient spending.
• Take ownership of projects and proactively identify opportunities to improve the collaboration between marketing and retail.

💰 What We Offer

• A highly visible role within a leading retail organization with millions of customers.
• The opportunity to work at the intersection of marketing, retail and business.
• A varied position with plenty of ownership, stakeholder interaction and room for initiative.
• A hybrid working environment and opportunities for learning and career development.
• A competitive salary based on your experience.
• Company car with fuel or charging card within the federal mobility budget.
• Meal vouchers, annual bonus, net allowance, mobile phone and subscription.
• Extensive group insurance and optional hospitalisation insurance.
• Employee discount in stores.

🫵 Who You Are

• Bachelor’s degree or higher.
• Minimum 5 years of relevant experience in marketing, media, advertising or communications.
• Strong organizational and project management skills, with an eye for planning, budgets and deadlines.
• Excellent communication and stakeholder management skills.
• Creative, hands-on, customer-oriented and able to maintain an overview in a fast-paced environment.
• Strong ability to translate business and marketing objectives into clear, practical communication.
• Fluent in Dutch, French and English.

Questions or interested?

📩 buna@recurv.be

📞 +3248/ 20 52 89