Ad Creative Strategist

Role Summary: Responsible for strategising, analysing, ideating and briefing performance led ad creatives to find new winning ads to scale paid social spend, while leading the in house production team to deliver consistently high quality creatives.

Reports to: Chief Operating Officer (transitioning to our Senior Media Buyer as they grow into a Head of Paid Growth remit)

This is an ongoing remote freelance contract, you must be within +/- 4 hours of UK time (GMT/BST). We offer competitive monthly compensation and the autonomy to develop and expand within the role.

Who is TAILORED ATHLETE?

Remember the feeling of a new pair of football boots? Your first tennis racket? Your favourite gym shorts? And how it made you feel like you were going to perform better than you ever have… That's the feeling we replicate in EVERY one of our products here at TAILORED ATHLETE. As a team and a company we are here to unlock the full potential of Athletes to become the best version of themselves.

As our Ad Creative Strategist, you'll be responsible for driving the performance creative strategy behind our paid social growth - turning insight, testing and strong creative thinking into new winning ads that can scale. This is an ongoing freelance role working exclusively with TAILORED ATHLETE, embedded within our in-house Growth and Creative teams.

You'll work closely with our Senior Media Buyer (moving toward a Head of Paid Growth role) to analyse what's working, spot patterns and brief fresh new creative angles that convert - while leading our in-house video editors and graphic designer to deliver a consistent flow of high quality ads.

This role requires someone who can combine creativity with performance thinking - someone who can stand behind their ideas, communicate clearly across teams and keep standards extremely high without slowing the team down.

If you want to be part of something that will challenge you professionally and personally - giving you the tools, support and creative freedom to do your best work - this role is for you.

The question left to answer is this - are you ready to be part of creating & launching the most exciting and impactful products ever experienced by the modern day athlete? If you hear yourself screaming a big YES, continue reading.

What's in it for you

We're your biggest fans in becoming the best version of yourself and we care about building an environment where you can do your best work, stay healthy and feel proud of what you're producing. As part of this ongoing freelance role, you can expect:

• Remote working with flexibility, aligned to UK timezone hours
• Competitive monthly freelance compensation
• A high ownership role within a fast growing premium menswear brand, at the heart of a newly evolving Paid Growth team
• Direct access to performance data and the freedom to test, learn and improve quickly
• The opportunity to lead and shape a high performing in-house creative production team
• A fast moving, structured environment with clear priorities, high standards and minimal distractions
• Close collaboration with our Senior Media Buyer, Media Buying, Creative and Product teams to build and scale winning paid social creatives

You'll collaborate with a fast growing, visionary and diverse team. Our core values are: honest and open, learning and growing, vision and 'we get things done'.

A Note On Where This Role Sits Right Now

We're in the middle of evolving our Paid Growth team: our current Media Buyer is stepping up into a Senior Media Buyer role, on a track toward Head of Paid Growth. You'll report into our COO in the first instance, moving to report into the Senior Media Buyer as he takes on full ownership of the paid and creative plan. Day-to-day, you'll work directly with him (and, once hired, a Junior Media Buyer) on Ads Manager review and performance. This is a genuine opportunity to help shape how that structure works as it beds in - not a role joining a fixed, static hierarchy.

What you will be doing

• Lead the performance creative strategy across Meta (and TikTok in future), building a consistent pipeline of new ads designed to find and scale winners - within the category and seasonal priorities agreed with the Senior Media Buyer.
• Own our bi-weekly ad creative meeting and end-to-end process, keeping standards high, momentum strong and KPIs moving in the right direction.
• Review ad creative performance daily inside Ads Manager, working closely with our Senior Media Buyer (and Junior Media Buyer once in post) to understand what's converting, why it's working and what we do next.
• Break down winning ads into repeatable components (hooks, angles, copy, structures, thumbnails) to extend creative longevity and create smarter iterations.
• Write clear, performance-led ad creative briefs for our in-house video editors, turning existing assets into new high-converting variations.
• Brief content creators with strong direction to produce raw assets that are built for performance (not just 'nice content').
• Write shoot briefs that ensure every photoshoot produces content we can actually use in ads, with a clear focus on hooks, angles and conversion.
• Translate product direction and brand storytelling into consumer-first messaging that performs - turning product features into angles, hooks and proof that drive action.
• Attend and support key ad creative shoots alongside our Content Producer, ensuring content captured matches the brief and aligns with best practice for paid social.
• Collaborate closely with our Product team to align creative direction, product priorities and brand handwriting - while ensuring ads still convert.
• Lead and manage our in-house creative production team (Video Editor(s) + Graphic Designer), driving a consistent flow of fresh, high quality ad output - including goal-setting, 1:1s and performance development, not just day to day direction.
• Support the video editors day to day by removing blockers, giving strong feedback and making sure briefs are always clear and actionable.
• Constantly mine our customer profiles, reviews and audiences to generate new creative angles that speak to different motivations and buying behaviours.
• Stay on top of what's working in paid social creative, bringing fresh ideas, trends and tests to the table while keeping everything aligned to the Tailored Athlete brand.

Who you are

• You're a performance-led creative thinker who knows how to turn insights, trends and testing into ads that actually convert. You've spent the last few years working inside a DTC brand or creative agency environment and you're confident owning the creative strategy behind paid social growth.
• You've got strong experience analysing ad performance in Meta Ads Manager and you understand what the numbers are telling you - hold rate, hook rate, outbound CTR and CPA aren't just metrics to you, they're signals that guide what to test, iterate and scale.
• You know how to break down winning ads into repeatable components (hooks, angles, headlines, pacing and structure) and turn that into clear, actionable briefs an editor can execute fast - without sacrificing quality.
• You're organised, structured and methodical in how you work, and you naturally hold high standards. You don't let sloppy briefs, missed details or rushed output slip through.
• You're confident collaborating cross-functionally, especially with Product and Media Buying, and you can communicate your creative decisions clearly - including when you need to respectfully push back and justify direction using performance data and testing learnings.
• You're comfortable leading creatives day to day, inspiring strong output without micromanaging, while still keeping a close eye on quality, consistency and pace.
• You're comfortable operating inside a team structure that's actively evolving - you communicate proactively rather than waiting for perfect clarity, and you see ambiguity as something to help shape rather than a reason to hold back.
• You stay curious, keep learning and genuinely enjoy testing new creative angles and formats - always looking for the next winner and bringing fresh thinking to the table.

This is an ongoing freelance role, working remotely but fully embedded within the TAILORED ATHLETE team. You may have worked with other brands before, but during your time with us, you'll be focused, performance-led and committed to building a consistent pipeline of high quality paid social creative that helps scale the brand.

We welcome applications from people of all backgrounds and are committed to creating a safe, diverse, inclusive and empowering culture at TAILORED ATHLETE, free from discrimination. While this role does require strong prior experience in paid social creative strategy, we're ideally looking for someone who has worked in fashion/apparel (either in-house or through agency clients), as understanding product, brand handwriting and customer psychology in this space is a real advantage. We care just as much about mindset, standards and how you work with others as we do about what's on paper.

If you have any questions or would like a casual conversation about the role, please email careers@tailoredathlete.com.