Company Description
Oma The Label is a New York-based fashion and jewellery brand founded in 2018 and part of T&N Holdings, a multi-brand group with businesses across fashion, jewellery, wellness, beauty, hospitality, food and beverage, and lifestyle.
Each brand within the T&N Holdings portfolio has its own audience, positioning, and business objectives, ranging from e-commerce and retail to restaurants, wellness services, and hospitality experiences. As the group continues to grow, we are focused on strengthening the digital presence of each business and using paid social advertising to support awareness, customer acquisition, bookings, enquiries, and sales.
While this role is being advertised through Oma The Label, the Meta Ads Specialist will work across the wider T&N Holdings portfolio, managing and optimizing Meta advertising campaigns for multiple brands within the group.
Role Description
We are seeking a Meta Ads Specialist for a part-time, remote role supporting the businesses under T&N Holdings. In this position, you will be responsible for planning, managing, and optimizing paid advertising campaigns across Meta platforms, including Facebook and Instagram, for multiple brands within the group.
You will develop campaign strategies based on the individual goals of each business, whether that involves driving e-commerce sales, increasing bookings and reservations, generating leads, promoting services and offers, or building brand awareness. Day-to-day responsibilities will include campaign setup and optimization, audience targeting, budget and bid management, retargeting, performance monitoring, creative testing, and identifying opportunities to improve overall campaign results.
You will also work closely with the marketing and creative teams to ensure ad campaigns are aligned with each brand's content, promotions, launches, and wider marketing objectives. The role requires someone who is comfortable managing multiple Meta ad accounts and campaigns simultaneously, analysing performance data, and making informed recommendations to improve conversions, customer acquisition, and return on ad spend across the T&N Holdings portfolio.
Qualifications
- Candidates should possess strong skills in Meta Ads campaign setup, management, and optimization across Facebook and Instagram.
- Candidates should have experience with audience targeting, retargeting, lookalike audiences, campaign objectives, and budget management.
- Candidates should be able to manage campaigns focused on sales, lead generation, website traffic, bookings, reservations, and brand awareness.
- Candidates should possess strong performance analysis skills and be comfortable monitoring metrics such as ROAS, CPA, CPC, CTR, conversions, and cost per result.
- Experience using Meta Ads Manager, Meta Business Suite and conversion tracking tools is required.
- Candidates should understand creative testing and ad optimization, including identifying which visuals, copy, audiences, and placements are driving the strongest results.
- Experience managing paid social campaigns across multiple brands or business accounts is highly beneficial.
- Experience with brands across fashion, lifestyle, hospitality, wellness, beauty, food and beverage, or e-commerce is an advantage.
- Candidates should have a good understanding of customer journeys and how paid social campaigns can support both online and service-based businesses.
- Strong analytical thinking, attention to detail, and the ability to manage multiple campaigns and priorities independently are required.
- Candidates should be able to communicate campaign performance clearly and provide actionable recommendations based on results.
- A background in marketing, advertising, communications, business, or a related field, or equivalent practical experience, is preferred.
Qualified candidates should send their CV to [email protected], with the subject line " Meta Ads Specialist Application"