Advertising Specialist

About the Company:

Our client is a fast-growing U.S.-based direct-to-consumer eCommerce business.

Job Description:

We are seeking a performance-driven Paid Media Specialist to manage and scale paid acquisition for a fast-growing U.S.-based direct-to-consumer eCommerce business. The ideal candidate has recent experience managing advertising for U.S. brands and a proven ability to optimize campaigns that drive revenue, customer acquisition, and profitable growth.

Responsibilities of the role:

• Develop, launch and optimize campaigns across Google Ads, Meta and TikTok Ads.

• Build audience strategies including prospecting, retargeting and lookalikes.

• Execute creative, copy and landing page A/B tests.

• Monitor budgets and maximize ROAS.

• Implement and maintain accurate conversion tracking using GA4, GTM and Meta Pixel.

• Analyze performance and deliver actionable insights.

• Partner with creative and marketing teams to improve campaign performance.

• Stay current on platform updates and industry best practices.

Required Experience and Qualifications:

• Minimum 2 years of recent experience managing paid media for U.S.-based companies (mandatory).

• Experience with U.S. eCommerce consumer brands (mandatory).

• Advanced experience with Google Ads, Meta Ads Manager and TikTok Ads Manager.

• Strong knowledge of GA4, GTM, Meta Pixel and conversion tracking.

• Experience managing performance budgets and optimizing ROAS, CPA and CAC.

• Excellent analytical skills and English communication.

Preferred Skills:

• Shopify experience.

• Experience with Klaviyo or similar email marketing platforms.

• Knowledge of CRO and attribution models.

• Familiarity with creative testing frameworks for DTC brands.

Schedule:

Full-Time

Monday-Friday

9:00 AM – 5:00 PM PT

Salary and Benefits:

• Payment in USD or Local Currency according to candidate's preference.

• Full-time remote opportunity.