AI Growth Marketing Lead

Most teams talk about AI-powered growth. We're hiring someone to ship it. Go Vocal is the community engagement platform that 600+ governments in 15+ countries use to involve residents in real decisions. Vienna runs on it. So do Salt Lake City, Copenhagen and Cape Town. We're a Series A company of about 50 people. Here's where we are, honestly: the product works, customers renew and recommend us to other cities, and we still haven't found an acquisition channel that scales. Finding it is this job. You'll run the growth experiments that get us there, and you'll use AI to get through far more of them than a team our size normally could. What you’ll own Growth experimentation You are our growth marketing vertical, you own the qualified pipeline KPI, and you decide proactively what we test to meet targets and scale demand gen exponentially. AI leverage We're revisiting our funnel and nurturing system to make real use of automations , agents , and AI enrichment and personalization. You lead that work and turn it into growth workflows that are faster and better than what a bigger team could do by hand. Campaigns and channel management Thought-leadership content distribution , GovTech partnerships , ABM, SEO and AI search visibility, paid ads (through our agency). Test them properly, find the right mix, and execute it to high standards . Website ops as a growth surface CRO, A/B tests, technical SEO, the demo request flow. You edit pages yourself rather than filing tickets, and you let conversion data decide what gets built next. Measurement Leadership trusts and Sales actually uses your reporting. Refreshed automatically, not rebuilt by hand every Monday. What we expect from you You are a growth marketeer , generalist by personality. Curious across the whole funnel. You build with AI : n8n, Make, Zapier, Claude, Clay/Apollo, your own scripts or agents. We'll ask to see what you've made. You've shipped growth experiments end-to-end : hypothesis, build, launch, readout, decision. You get things done through people who don't report to you: an agency on paid, a Brand team on content, Sales on follow-up. You’re hands-on with the stack : a CRM (Salesforce or HubSpot), GA4, Ahrefs, a CMS like Webflow. You work remotely in Europe (CET ± 2) And you care about the work itself : civic engagement, public trust, governments that actually listen. If that sounds more interesting than marketing for whatever vertical pays best, we'll get along. You might come from demand gen or digital marketing at a B2B startup, a growth role, a full-stack marketing seat at a small company, or an agency where you ran the whole digital mix for clients. The title on your CV matters less than what you've shipped. You don't need to tick every box. If the mission excites you and you bring the drive to ship, apply. What can you expect from us? The opportunity to create social impact at scale by helping local governments engage their communities. A key role in our growth from startup to scale-up (currently 50+ employees) and our continued international expansion. A healthy, collaborative work culture with autonomy and ownership. A diverse, international, and mission-driven team that values both purpose and fun. An informal and flexible work environment , including hybrid work options. Regular team events , inspiring lunches, quarterly town halls, and annual global retreats. 10% of your time is dedicated to personal projects and self-development. A competitive compensation and benefits package (between 57.5k and 67.5k EUR base), including o.a. 26 days of PTO, a yearly training budget, a collective bonus plan, unlimited access to mental well-being support (via OpenUp), full remote-work flexibility, and more. 👉 Go Vocal is committed to diversity, equity, and inclusion. While we’re proud of our cultural diversity and gender parity, we acknowledge the need for greater racial diversity in our team—and we’re actively working to improve it. We strongly encourage individuals from all backgrounds, experiences, and perspectives to apply.