About Budgety
Budgety is an AI-powered financial intelligence platform designed to help individuals and financial professionals make better financial decisions. We operate two core products:
Budgety (Consumer): Empowers everyday users to understand their money, build better financial habits, and achieve their long-term financial goals.
Budgety for Professionals: Helps financial advisors, planners, and businesses streamline workflows, elevate client engagement, and deliver superior financial planning experiences.
Having established organic search (SEO) as a baseline acquisition channel, we are now looking for a hands-on, high-ownership GTM & Growth Specialist to experiment with new channels, unlock scalable revenue drivers, and build intelligent growth operations.
The Role
We aren't looking for a high-level strategist who only sits in spreadsheets, nor an agency manager. We need an energetic, analytical, and execution-oriented growth operator who leverages AI to multiply their output.
In this role, you will own the full experiment lifecycle, from hypothesis and copy drafting to execution, measurement, and scaling across both our B2C and B2B segments. You won't just execute campaigns manually; you will design and build AI-driven workflows and systems to orchestrate and scale your growth initiatives.
Your primary goal is straightforward: test channels rapidly, build leverage through AI, and move the needle on meaningful revenue.
Key Responsibilities
1. AI Systems & Growth Automation
- Build AI-driven systems and agentic workflows (using modern AI tools or automation stacks) to orchestrate, scale, and automate routine growth operations (e.g., automated content generation pipelines, audience research, outreach orchestration, and performance monitoring).
- Continuously integrate emerging AI techniques to execute growth campaigns faster and with higher precision.
2. Channel Experimentation & Execution
- Design, launch, and measure growth experiments across distribution channels (e.g., paid acquisition, outbound, partnerships, newsletter sponsorships, social, product-led loops).
- Rigorously prioritize growth bets using effort vs. expected ROI frameworks to optimize bandwidth and budget.
- Rapidly scale winning experiments into repeatable, predictable acquisition channels.
3. SEO & Organic Growth
- Build on our existing SEO foundation by identifying high-intent keywords and content opportunities for both B2C (personal finance) and B2B (financial professionals) audiences.
- Work with technical or product teams to optimize on-page performance, site architecture, and conversion paths.
4. Copywriting & High-Intent Content
- Independently write clear, high-intent marketing copy, landing pages, email campaigns, ad copy, and targeted blog posts.
- Translate complex financial AI concepts into simple, highly persuasive messaging tailored to two distinct audiences (everyday consumers vs. financial professionals).
5. Funnel & Revenue Optimization
- Analyze full-funnel performance metrics (CAC, LTV, conversion rates, payback periods) to identify leakage and optimize user drop-off points.
- Partner with product to align marketing experiments with user onboarding and retention goals.
Who You Are
- AI-First Growth Marketer: You actively build and use AI tools, systems, or workflows to orchestrate your daily execution, multiply your leverage, and execute at the speed of a full growth team.
- 2 - 5+ years of hands-on experience in growth marketing, GTM strategy, or digital marketing (preferably in B2B SaaS or FinTech/B2C tech).
- Solid SEO Knowledge: Direct experience with keyword research, search intent mapping, content optimization, and SEO tools (e.g., Google Analytics, Google Search Console).
- Strong Copywriter: You write sharp, engaging, high-converting copy without needing a content team or agency to polish every sentence.
- Data-Informed & ROI-Driven: You make decisions based on metrics, set up tracking, and care deeply about bottom-line revenue impact, not vanity metrics.
What We Value
We are looking for someone who
- Takes ownership of outcomes, not just tasks.
- Learns quickly and adapts to new industries.
- Thinks in systems and enjoys automation.
- Is curious about new AI capabilities.
- Understands that content is only valuable when it drives measurable growth.
- Is excited about building something from the ground up and finding ways to make a small team operate like a much larger marketing organization.
Compensation & Benefits
- ₦300,000 - ₦500,000 /month salary
- 100% remote work
- 2 weeks paid time off
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How to Apply
Kindly copy and paste this form to your web and fill: https://form.jotform.com/262157837881065