AI Personalization and Growth Marketing Manager

International Growth Systems, AI & Personalization Manager I Tripadvisor About Tripadvisor The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. You are the engine room. While the CRM and Loyalty managers identify opportunities, you build the AI-powered systems that allow us to execute at a speed human teams can’t match. You are an AI evangelist who lives to automate the complex. Job Location: Hybrid This role is a hybrid position that requires 2 days per week in our London office. Key Responsibilities Data Foundation & Measurement: Partner closely with Data Science, Analytics, Data Engineering to improve the quality and usability of customer data for growth use cases. Identify gaps in the current data stack and help create pragmatic workarounds where needed. AI Enablement: Integrate LLMs and machine learning models into the CRM/Loyalty stack to automate hyper-personalization at scale. Rapid Experimentation Framework: Build "Test & Learn" workflows that allow the team to launch and iterate on regional pilots in days, not weeks. Dynamic Personalization: Own the logic for real-time content assembly, ensuring every user sees the most relevant offer based on their local context and behavior. Internal AI Consulting: Act as the subject matter expert for the traveler engagement and loyalty team, showing them how to leverage AI to solve regional growth bottlenecks. Required Skills Extreme AI Passion: Deep, hands-on experience with Prompt Engineering, RAG (Retrieval-Augmented Generation), and AI agents. Strong Analytics Skill: Experience with SQL, BI tools, customer segmentation, predictive modeling, uplift modeling, or lifecycle marketing analytics. Comfortable working alongside data engineers to deploy predictive models into live marketing environments. Technical Stack Mastery: Experience with Customer Data Platforms (CDPs) like Hightouch, and connecting them to AI layers. Agile Systems Design: Ability to build automated workflows that bridge gaps between global tools and local needs. What We Offer Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. Donation matching. Give back? Give more! We match qualifying charitable donations annually. Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. Travel perks. We believe that travel is employee development, so we provide discounts and more. Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. Health benefits. We offer great coverage and competitive premiums. Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates. Our Cultural Pillars: Traveler first We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. Execution is our edge We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. We succeed together The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected]. If you have any additional questions about careers at Tripadvisor you can email us at [email protected]. We have all the answers! #LI-GM1 #LI-HYBRID