Amazon Advertising & Content Execution Manager - Italy

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice. Amazon Advertising & Content Execution Manager - Italy We're hiring an Amazon Advertising Execution Manager for Bayer’s eCom Engine team, focused on the Italian market. This role combines advertising and content creation to enhance awareness, improve shopper experience, boost sales, and solidify our digital presence across Amazon and key ePharmacy platforms. A role for someone who enjoys bringing Paid Media and Content together strategically, managing campaigns across the funnel, and driving measurable performance on Amazon. Your Tasks & Responsibilities: You own the planning, execution and optimization of our Amazon Advertising activities for the Italian market • You manage campaigns across the entire funnel, including Sponsored Products, PPC, DSP, Display and CTV • You continuously optimize bids, budgets, targeting and creatives to improve ROAS and reduce ACOS • You work with tools such as Pacvue or BidX and derive data-driven actions from performance insights • You connect advertising data with content performance to create a holistic view of business success • You identify opportunities in listings and content to sustainably improve advertising efficiency • You design and execute structured tests across ads, creatives and messaging to continuously evolve the strategy • You collaborate closely with Marketing, Brand, E-Commerce and other teams as a key cross-functional partner. ePharmacy & Pure Player Advertising (Nice-to-have exposure) • Support retail media execution across key ePharmacy platforms (e.g. Redcare, Atida, DocMorris) • Understand differences between Amazon and ePharmacy media ecosystems • Contribute to test & learn roadmap across non-Amazon retail media channels Who You Are: • 1–3 years of experience in performance marketing, eCommerce, ideally Amazon • Hands-on experience with Amazon Advertising (PPC/Sponsored Ads); DSP is a plus • Experience with bidding & keyword tools such as Pacvue, Skai, or BidX & Helium 10 • Strong analytical skills and ability to connect data to business decisions • Excellent attention to detail • Ability to manage multiple brands and stakeholder requests simultaneously. • Comfortable working in a fast-paced environment. • Strong project management and prioritisation skills & Proactive and collaborative working style Nice To Have: • Experience with ePharmacy or pure player platforms (e.g. Redcare, Atida, DocMorris) • Exposure to multi-channel retail media beyond Amazon • Understanding of healthcare / OTC category dynamics • Experience localising campaigns for Italian market Languages: • English: Fluent • Italian: Strongly preferred A Note to Candidates Regarding AI: Embracing AI as a vital skill for today and tomorrow, we welcome candidates to use AI to assist with your preparation as you engage with our recruiting process, from helping to perfect your CV/resume to using it to refine your interview skills. While AI can assist you, we expect that your ideas, responses, and demonstration of competencies throughout the recruitment process are authentically your own. We value genuine engagement and want to see the real you shine. At Bayer, we are committed to transparency, equal pay for equal work or work of equal value, and objective reward practices. The minimum gross monthly salary for this role is 8,880 PLN. The final salary will be determined based on objective factors such as professional experience, qualifications, scope of responsibility. This position is be eligible for variable pay components, such as annual or performance-based bonuses, awarded in accordance with the applicable employee group, role scope, and compensation structure. In addition, Bayer offers a competitive and holistic benefits package, including: - Supplementary medical services - Flexible benefits supporting leisure and well-being - Life, accident, and disability insurance - Employer-supported pension plans - Home office allowance to support hybrid or remote work - Additional paid leave Benefits may vary depending on role and employment conditions. YOUR APPLICATION Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. Bayer offers the possibility of working in a hybrid model. We know how important work-life balance is, so our employees can work from home, from the office or combine both work environments. The possibilities of using the hybrid model are each time discussed with the manager. Bayer respects and applies the Whistleblower Act in Poland. Location: Poland : Pomorskie : Gdańsk Division: Enabling Functions Reference Code: 878473 Location: Poland : Pomorskie : Gdańsk Division: Enabling Functions Reference Code: 878473