Appointment Setter

Senior Lead Generation & Appointment Setting Specialist

Location: Remote — Latin America (Argentina, Colombia, or Mexico preferred)

Schedule: Full-time | 40 hours per week

Overview

We’re looking for an experienced Lead Generation & Appointment Setting Specialist to build and scale a high-volume, multi-channel outbound pipeline across cold email, cold calling, and paid social.

This is a hands-on role for someone who knows how to turn outbound activity into qualified B2B meetings. You’ll own campaigns from prospecting and execution through optimization, lead nurturing, CRM management, and handoff to the sales team.

Key Responsibilities

• Execute and scale cold email campaigns, including high-volume outreach, personalization, deliverability, and domain health.
• Run cold calling campaigns to reach decision-makers, navigate gatekeepers, qualify prospects, and book meetings.
• Launch and manage Meta Ads campaigns across Facebook and Instagram to generate qualified leads.
• Test and optimize messaging, audiences, creatives, hooks, and email sequences through ongoing A/B testing.
• Track campaign performance and key metrics, identifying opportunities to improve conversion rates and acquisition efficiency.
• Manage leads and prospect activity in the CRM, maintaining accurate records, notes, and follow-up actions.
• Build and manage automated lead nurture sequences for prospects who are not yet ready to book.
• Handle initial objections and provide qualified, high-context handoffs to the closing team.

Requirements

• 5+ years of professional experience in B2B lead generation, outbound sales, or appointment setting.
• Proven track record of consistently generating 10+ qualified B2B appointments per week.
• Strong experience with cold calling, prospect qualification, objection handling, and appointment setting.
• Hands-on expertise with cold email infrastructure, including deliverability, domain warming, list cleaning, and high-volume campaigns.
• Experience launching and optimizing campaigns in Meta Ads Manager.
• Experience working with CRM platforms such as Zoho, Salesforce, or Pipedrive.
• Fluent, professional written and spoken English, with the confidence to engage senior decision-makers by phone.
• Strong understanding of outbound KPIs, conversion metrics, campaign testing, and performance optimization.

Nice to Have

• Experience using AI-powered personalization, prospecting, or data scraping tools.
• Familiarity with Google Ads or LinkedIn Campaign Manager.
• Experience with marketing automation platforms such as HubSpot or Mailchimp.
• Previous B2B lead generation experience in insurance, healthcare, technology, or professional services.

Why Join

Take ownership of a critical outbound growth engine, directly influence revenue, and help build and scale the systems that will drive the company’s next stage of growth.