Appointment Setter / SDR (IT & Technology)

Appointment Setter / SDR (IT & Technology)

Location: Remote / Banbury (dependant on candidate location)

Job Type: Full-Time / Permanent

Experience Required: Minimum 2 years' proven appointment setting or SDR experience

About CPB UK

CPB UK is a specialist IT demand generation and lead generation agency, helping technology vendors, distributors, resellers, MSPs, and service providers accelerate pipeline growth across the UK and Ireland. With over 25 years of experience in the technology sector, we combine data intelligence, digital outreach, and highly skilled SDRs to deliver qualified opportunities for some of the biggest names in technology. CPB UK has successfully represented hundreds of technology businesses and built a reputation for delivering high-quality sales opportunities and measurable ROI.

The Opportunity

We're looking for experienced Appointment Setters / Sales Development Representatives (SDRs) to join our growing team.

This is not a generic telemarketing role. You'll be representing leading technology vendors, resellers, distributors, MSPs, and service providers, engaging with IT decision-makers and business leaders across the UK and Ireland.

Your primary responsibility will be to identify, engage, qualify, and schedule high-quality appointments that create genuine sales opportunities for our customers.

If you have a proven track record in B2B appointment setting, enjoy speaking with senior decision-makers, and thrive in a technology-focused environment, we'd love to hear from you.

Key Responsibilities

• Conduct outbound prospecting activities via telephone and other communication channels.
• Engage with IT and business decision-makers within target organisations.
• Qualify opportunities against campaign-specific criteria.
• Schedule qualified appointments for customer sales teams.
• Accurately record prospect information and campaign activity within designated CRM systems.
• Manage and nurture prospect pipelines.
• Work across multiple technology campaigns and client accounts.
• Meet and exceed appointment, activity, and quality targets.
• Maintain a professional and consultative approach at all times when representing customer brands.

What We're Looking For

Essential

• Minimum 2 years' proven B2B appointment setting, lead generation, or SDR experience.
• Strong track record of booking and qualifying sales appointments.
• Excellent communication and questioning skills.
• Confidence speaking with senior stakeholders and decision-makers.
• Self-motivated and able to work effectively in a remote environment.
• Strong organisational skills and attention to detail.
• Professional telephone manner.
• Experience using CRM systems.

Highly Desirable

• Experience within the IT, technology, telecoms, cybersecurity, cloud, managed services, software, or channel sectors.
• Understanding of the UK&I technology marketplace.
• Experience working on behalf of technology vendors, distributors, resellers, MSPs, or service providers.
• Familiarity with consultative sales methodologies and opportunity qualification.

What We Offer

• Uncapped commission structure.
• Quarterly voucher incentives.
• Fully remote working anywhere within the UK.
• Opportunity to represent some of the world's leading technology brands.
• Ongoing training and development within the technology sector.
• Supportive and experienced management team.
• Diverse campaigns across multiple areas of the IT industry.
• Competitive salary with performance-based incentives.
• Career progression opportunities within a growing technology demand generation business.

Ready to Apply?

If you're an experienced appointment setter or SDR looking to work with leading technology brands and build a career in a specialist IT-focused environment, we'd love to hear from you.