Apps Growth Marketing Associate
Location: Philippines or India
Job Description
Overview
Google Play is at the heart of the Android ecosystem, providing the apps, games, and digital content services that bring Android devices to life. The Play Store serves over a billion users in 150+ markets, and is a critical driver of Google's overall revenue growth.
This is a vendor role with Highspring for a client's team, a Fortune 100 company. This position is currently remote until further notice in the Philippines or hybrid at TWC Tower, Gurgaon, HR 122001, India.
The Google Play Go-To-Market (GTM) team is seeking a Marketing Coordinator to provide project
management and operational support for key marketing initiatives across Google Play. The Marketing Coordinator will partner with a team of Product Marketing Managers to drive planning and execution of push notifications, emails, and offers for key store and developer moments, in close collaboration with many cross-functional teams.
This role requires developing campaign execution plans, managing milestones, copywriting and proofing messages, and analyzing campaign results. Additionally, this role provides support to senior marketing managers to ensure that campaigns are delivered on time and to optimize team processes for scalability and efficiency.
Responsibilities
* Write engaging copy for user-facing marketing communications, including push notifications and emails,
aligned with brand guidelines.
* Manage end-to-end execution of push notification, email, and offer campaigns with the Operations team.
* Gather campaign requirements from cross-functional teams (copy, targeting, landing pages), confirming
creative asset requirements. Liaise with Ops for setup and proofing prior to launch.
* Complete post-launch activities for each campaign, including pulling performance data from dashboards
and compiling results and learnings.
* Execute and scale campaigns, working across multiple internal cross-functional teams
* Pull and review quarterly data, organizing info into pivot tables and slides for shareouts
* Continually optimize team processes for scalability and efficiency.
Minimum Qualifications
* Bachelor of Science in Marketing, Business Administration, Engineering or equivalent.
* 3+ years experience within one or more of the following fields: CRM marketing, lifecycle marketing, or
product marketing
* Strong multi-tasking skills, multiple concurrent projects.
* Extremely organized and detail-oriented, with superb communication skills.
* Scrappy, resourceful, and able to take initiative with little direction.
* Naturally curious, analytical thinker with strong influencing skills.
Preferred Qualifications
* Demonstrated track record of successfully delivering end-to-end marketing campaign launches for global companies.
* Experience working with various digital marketing channels in an e-commerce, gaming, or digital content business.
Schedule Requirements
* (24/5 )Monday - Friday, 40 hour week with some EMEA crossover.
This Role Offers:
* Full Time (40 hrs/week)