A&R Executive

Company Description

Taggify is a fast-growing digital media and marketing company founded in 2022 in Panipat, Haryana, now reaching over 200 million followers across multiple social media platforms. The team of 100+ professionals specializes in meme marketing, song marketing, influencer marketing, digital PR, content distribution, and monetization. Taggify partners with leading brands and platforms such as Zee5, Sony, T-Series, KFC, Snapchat, Zomato, Netflix, Amazon, Pepsi, Jio, and Blinkit. With billions of monthly impressions and a strong network of 50,000+ creators in Tier 1, 2, and 3 cities, Taggify offers a dynamic environment for talent in the entertainment and digital ecosystem.

Role Description

The A&R Executive role at Taggify is a full-time position based in Noida with a hybrid work model, allowing a mix of in-office and work-from-home days. This role involves identifying promising artists, creators, and music projects, evaluating their potential for digital growth and brand collaborations, and recommending talent for campaigns and long-term partnerships. The A&R Executive will maintain relationships with existing and emerging creators, coordinate with internal teams on content strategy and campaign planning, and support negotiations and onboarding processes. Daily responsibilities include talent scouting across platforms, reviewing music and content submissions, tracking performance metrics, and providing feedback to creators and internal stakeholders. The role also requires close collaboration with marketing, content, and operations teams to ensure that talent initiatives align with Taggify’s business objectives.

Qualifications

• Strong understanding of music, entertainment, and digital creator ecosystems, with experience in talent scouting or A&R, artist management, or creator relations.
• Skills in content evaluation and strategy, including the ability to assess audience fit, brand alignment, and growth potential for artists and creators.
• Relationship-building and communication skills for engaging with artists, creators, labels, agencies, and internal cross-functional teams.
• Analytical abilities to interpret performance data (views, engagement, reach, impressions) and use insights to guide talent and campaign decisions.
• Familiarity with social media platforms (Instagram, YouTube, Facebook, Snapchat, etc.) and trends in meme, music, and influencer marketing.
• Organizational and project management skills to handle multiple talent pipelines, timelines, and campaign requirements simultaneously.
• Bachelor’s degree in Music Business, Media, Communications, Marketing, or a related field, or equivalent relevant experience.
• Prior experience in a digital agency, label, production house, or creator-focused startup is highly beneficial.