Newbalance logo
Hiring from
Netherlands
Work type
Remote
Posted
Oct 2, 2026
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Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

POSITION DETAILS:

This position is 1 of 2 area managers positions in the Benelux and Nordics territory. This Area Manager will oversee a mix of 7 inline and outlet stores (but please note that store count is always subject to change). Candidates may be based anywhere in Amsterdam but will be required to travel to stores 3-4 days per week and be in the Amsterdam office 1 day per week.


JOB MISSION:

As an Area Manager you will own and ensure all stores within the area adhere to operational policies and best practices, through store visits and consistent execution of audits on site. You will utilize store results to drive corrective action planning and work with Store Management to deliver continual improvements. You will support the Head of Retail with administrative tasks and projects to improve performance of the stores and the business. As a brand ambassador, driving team performance and create a working culture that embraces New Balance values is critical.

MAJOR ACCOUNTABILITIES:

  • Full ownership of instore Operational Game plan execution across your respective stores.
  • Lead, guide and inspire teams through regular feedback, coaching and celebrating success.
  • Take full responsibility for mystery shop action plans, ensuring leadership has regular feedback on progress and improvement plans.
  • Stocktake attendance and spot checking to drive best practice across stores and provide post-stocktake action planning reports regularly to the Head of Retail.
  • Actively drive KPI’s such as sales, UPT, ATV and conversion through regular commercial reporting and store walkthroughs.
  • Provide cash and loss prevention support to all stores, including regular reviews of G4S collections, petty cash management, reviewing floats prior to business peaks and reporting any financial losses in a timely, effective manner.
  • Monitor and manage controllable costs in all stores, including items such as stationary, essential back of house items, minor repairs, and maintenance.
  • Assist the Head of Retail in profit & loss analysis and making timely recommendations.
  • Publishing of all monthly audit results into the Retail Portal.
  • Oversee store HR operations - recruitment, onboarding, employee relations, payroll, performance management, holiday tracking, training, and development of the store team.
  • UK/EMEA based travel may be required.
  • Perform all other duties as required.

REQUIREMENTS:

  • 3-4 days per week spent in stores.
  • 1 day per week spent at the Amsterdam DTC Office
  • Valid driving license for the EU required
  • Proven Retail Management experience.
  • Demonstrated ability to achieve sales targets/budgets.
  • Proven people management and leadership skills.
  • Experience in coaching, driving, and developing a team.
  • Excellent attention to detail.
  • Quality focused with a continuous improvement mindset.
  • Ability to organise and manage projects effectively.
  • Proficiency with MS Excel and retail software.
  • Commercially aware of the retail market/consumer trends.
  • Experienced in working in a stand-alone role – autonomous and comfortable being remotely managed.
  • Flexible work schedule includes weekends and holidays.
  • Fluency in English with strong written and verbal communication skills, additional languages will be advantageous.
  • A great team player.

BENEFITS:

Benefits will differ based on the location of the associate.

  • Retail Bonus Opportunity
  • Discount on Health Insurance
  • 8% Holiday Allowance (If NL based)
  • Pension Scheme
  • 25 days Annual Leave per year
  • Great development opportunities, including European project involvement
  • Employee Discount
  • Flexible Uniform Package
  • Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)

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Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.

About Us

At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to achieve a new PR, run their first 5K or just to live a more healthy and active lifestyle.

Our products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Our associates around the world bring these goals to life with their high-level skills and creativity. While we offer the best product on the market, we’re also equally committed to giving back. So while we look to succeed, we believe in ensuring others have the same opportunity.

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