ASO Manager (Mobile Apps)

About xGrowth

xGrowth helps mobile apps turn scale into sustainable revenue.

We specialize in app monetization, user acquisition, App Store Optimization, and growth strategy for non-gaming apps, with a strong focus on utilities, lifestyle, social, productivity, and subscription products.

We work with established app publishers, including products with hundreds of millions of downloads. Our approach is deeply data-driven and focused on measurable, sustainable growth.

The Role

We are looking for a full-time, fully remote ASO Manager to own and execute App Store Optimization across a portfolio of mobile apps.

This is a hands-on role. You will be responsible for improving organic visibility and store conversion across the Apple App Store and Google Play, from research and strategy through execution, experimentation, and reporting.

You will work across multiple client accounts and collaborate with clients, designers, user acquisition managers, analysts, and other growth specialists. You should be comfortable turning data into clear priorities and independently driving projects forward.

What You Will Own

• Audit app-store listings and build actionable ASO roadmaps.
• Conduct keyword research, competitor analysis, and semantic clustering.
• Create and optimize titles, subtitles, descriptions, keyword fields, and other metadata.
• Develop localization strategies for different countries and languages.
• Plan and analyze store-listing experiments for icons, screenshots, videos, messaging, and positioning.
• Create clear creative briefs for designers and coordinate production of store assets.
• Monitor keyword rankings, impressions, product-page views, conversion rates, organic installs, and experiment results.
• Work directly with App Store Connect, Google Play Console, and relevant ASO platforms.
• Analyze performance using app analytics, attribution, and reporting tools.
• Manage ASO execution across several apps or client accounts simultaneously.
• Present findings, recommendations, and results clearly to clients and internal stakeholders.
• Coordinate with UA, product, design, analytics, and monetization teams.
• Stay current with App Store and Google Play changes, policies, and ASO best practices.

What We’re Looking For

• At least two years of hands-on ASO experience with live mobile apps.
• Practical experience optimizing apps on both the Apple App Store and Google Play.
• Demonstrable results improving organic visibility, keyword rankings, or store conversion rates.
• Experience running and evaluating app-store experiments.
• Strong analytical skills and the ability to distinguish meaningful impact from short-term movement.
• Experience with ASO tools such as AppTweak, Sensor Tower, MobileAction, ASOdesk, or similar platforms.
• Ability to manage multiple apps, priorities, and deadlines independently.
• Strong written and spoken English, including the ability to explain findings and recommendations clearly.
• Reliable availability overlapping with Cyprus and European working hours.
• Organized, proactive, and comfortable working autonomously in a remote environment.

Strong Advantages

• Experience with non-gaming utility, lifestyle, social, productivity, or subscription apps.
• Experience working in an ASO agency or managing multiple client accounts.
• Knowledge of AppsFlyer, Adjust, Firebase, GA4, or similar analytics platforms.
• Experience with Apple Search Ads or broader user acquisition.
• Experience localizing apps for Tier 1 markets.
• Strong copywriting, creative-analysis, or conversion-optimization skills.

Engagement

• Dedicated full-time contractor position.
• Fully remote.
• Reliable overlap with Cyprus and European client hours is required.

Why Join xGrowth

• Work with established mobile apps operating at meaningful scale.
• Own ASO projects from strategy through execution and measurement.
• Work across different products, categories, and international markets.
• Collaborate with specialists in user acquisition, monetization, analytics, and mobile growth.
• Join a focused, data-driven team with room to take on greater responsibility.

How to Apply

Please include:

• The types of apps and categories you have worked with.
• Examples of two ASO projects and the measurable results achieved.
• The ASO, analytics, and attribution tools you have used.
• The maximum number of apps or client accounts you have managed simultaneously.
• Your current location, time zone, availability, and possible starting date.

Selected candidates will complete a short ASO case exercise and discuss their recommendations in English.