THE CONTEXT _________
Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.
By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.
To go further, with Dior.
YOUR MISSION _________
The Regional Assistant Digital Manager will work in Travel Retail APAC Regional Marketing team to develop and execute digital initiatives within e-Travel Retail (e-retail, digital content, paid media, KOL) across the region, whilst ensuring brand image excellence.
You will guide the TR markets to maximize marketing and trade plans with a 360° digital approach, while also being responsible for scalable efficiency in rollout of clear guidelines, localized content creation, follow through and meticulous reporting of digital performance for optimization.
MAIN RESPONSIBILITIES _________
E-RETAIL, WECHAT MINI PROGRAM & DIGITAL CONTENT
Be the digital brand guardian to ensure all markets respect institutional guidelines for Dior e-corners and all digital content, inclusive of Wechat mini program
Plan and execute e-merchandizing calendar and Wechat mini program calendar aligning with Category, VM and market teams on star launches and on-counter animations
Adapt digital assets (banners, visuals, landing pages) to formats needed for digital projects and ensure proper execution
Ensure timely preparation and dissemination of content (banners, pack shots, landing pages) for markets according to online platforms’ varying specifications and work with market teams for perfect online execution monthly
Manage online product listings and de-listings per marketing calendar and maintain a regional Masterfile with new product information containing all e-retailer-relevant languages or translations
Support in E-retail assessments and work closely with Central E-retail team and market teams on execution of any approved e-corner upgrades, openings or closings
E-TRADE AMPLIFICATION FOR KEY TRAVEL SEASONS & MEGA EVENTS
Collaborate with market and Trade teams, retailers, and external agencies to develop, execute, and optimize creative and impactful KOL and paid media campaigns, leading all necessary validations needed with Central teams to ensure an elevated brand image in line with brand guidelines
Manage retro planning and end-to-end execution of campaigns, from launch to KPI tracking
Manage media content preparation, execution and in-campaign optimizations with media agency
Prepare briefing kits for KOL campaigns and lead market and/or Training teams for KOL event flow and onsite support to ensure perfect shoot execution
Monitor the campaign performance, track KPIs and prepare post-campaign reports with key learnings for continual optimization
OTHER TASKS
Report on best practices, trends, and activities within TR digital landscape, including but not limited to digital marketing, SEM, paid media, social media and omnichannel
Assist the Digital Manager in the budget planning and business review presentations
Manage purchase orders, invoices and administrative duties
Support in driving the digital spirit and thinking across markets
WHO YOU ARE _________
University Degree Holder
Min. 4 years of experience in Marketing Communications or Digital functions. Experience in luxury or beauty industry is a plus.
Excellent written and spoken English, fluent in written Mandarin Chinese
Strong organizational and multi-tasking skills, with high attention to details and precision
Good ability to understand and manage complexity in a fast-paced, matrixed environment
Pro-active, able to think critically, propose solutions for problems
Understanding of best practices across social platforms: WeChat, RED, Instagram, Tiktok and more
Strong team spirit, sense of collaboration, flexibility, and positive energy with can-do mentality
Strong Microsoft Office skills, especially Excel and PowerPoint. Experience with Adobe Photoshop is a plus.
WHAT CAN WE OFFER? _________
A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.
So, How Far Will You Take Dior?