Associate Brand Manager (Launch)

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations.

Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.

At Essor, we are at the forefront of leveraging AI, automation, and emerging technologies to challenge traditional ways of working. We are empowered to engage technology-driven initiatives. We want individuals who are hands-on, curious, and excited to be part of this journey. We expect Essorians to actively leverage AI, data, and automation to drive impact in their daily work. This includes, but is not limited to, the use of AI coding agents to automate tasks (e.g., Copilot, Antigravity), development of automated or agentic workflows (e.g., N8N, Dify), and engagement with data analysis tools (including SQL where relevant). While mastery is not required at the outset, rapid learning, technical fluency, and continuous upskilling are core expectations. The company will support your growth through guidance and coaching, and you are expected to actively develop and apply your skills as part of your role.

Who You Are:

You'll partner with the Launch Lead to bring new Consumables products to market. You'll keep launch activities on track, dig into the data to help decide which products to back, and follow through on the day-to-day details that make a launch successful. You'll focus on market research, launch coordination, and performance tracking, with plenty of room to own your work and grow your scope over time.

What You'll Do:

• Product Performance: Monitor and act on metrics involving sales, margins, marketing spend, stock, and Amazon search rank on targeted keywords. Prepare performance updates and join regular meetings with the brands’ respective Brand Management teams, surfacing insights and recommending next steps to help position each product for the long-term.
• Market Research: Research and recommend pathways to win on Amazon based on market size, competitors, pricing, unique selling proposition, product listing strategy, and the right keywords to target for each product. Share your findings and work with the Launch Lead to shape launch strategy together.
• Process Improvement: Stay alert to inefficiencies in the Launch workflows as you work through them day to day. Flag opportunities for optimization, and partner with the Launch Lead to plan and implement improvements. You’ll have a real voice in shaping how the team works.
• Cross-Functional Alignment: Help keep launches moving by coordinating launch activities and following up on timelines and deliverables. You’ll work closely with the Product Development, Brand Management, Creative, and Marketing teams to meet project milestones and align on launch plans and strategy so that each launch stays on schedule and is set up to succeed.

Who You Are:

• A minimum of 3-5 years of progressive experience in e-commerce and brand management, ideally with hands-on Amazon experience. Familiarity with P&L, margins, and pricing analysis is a plus.
• Working knowledge of basic marketing principles, including market research, CRM, affiliates, influencer marketing, and social media.
• A high level of autonomy: you take ownership of your work, manage your own priorities, and move projects forward independently.
• Strong analytical and problem-solving skills, with the ability to spot issues, diagnose root causes, and propose practical solutions.
• Impeccable attention to detail, with the organization and follow-through needed to juggle multiple touchpoints and stakeholders across several launches at once, so that no milestone, deliverable, or handoff slips through the cracks.
• Advanced proficiency in Google Sheets for managing complex data.

Selection process:

We want to get to know your technical expertise, your strategic mindset, and how you approach problem-solving. Here is what you can expect during the interview process:

Step 1: Initial Screening

A conversational interview with our Talent Acquisition/HR team. We will focus on understanding your core experience, your alignment with the role’s requirements, your aptitude for AI and emerging tech, and your overall cultural fit at Essor.

Step 2: Case Study Assessment

A practical, take-home exercise designed to give you an opportunity to showcase your strategy, technical capabilities, and problem-solving skills in a real-world scenario.

Step 3: Deep Dive & Case Review

You will meet first with the Hiring Manager, followed by the Head of Department. During these sessions, we will review your case study presentation, evaluate your blend of hard and soft skills, and discuss how you would collaborate with the wider team.

Step 4: Final Leadership Interview

A final conversation with members of our leadership team to align on high-level strategy, business impact, and long-term vision.

Digital Fluency & AI Integration

At Essor, technical fluency is a prerequisite for excellence. We look for individuals who are excited to pioneer new ways of working by leveraging LLMs, automated workflows, and data analysis tools.

Whether it’s deploying AI coding agents (Copilot, Antigravity) to ship faster, building agentic workflows in N8N or Dify, or querying data via SQL to drive objective decisions, you should be a practitioner of the "automated-first" mindset. While we don't expect Day 1 mastery, we do require a relentless "learn-and-apply" loop. We are committed to your growth through active mentorship and internal upskilling, expecting in return a commitment to continuous experimentation and the proactive application of AI to solve complex business problems.

Own your impact. Join us.

We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.