Associate Consultant, Market Research

The Associate Consultant transforms data estimates into a valuable output for clients, incorporating local market, consumer and industry insight to create compelling narratives. This role involves regular proactive client engagement and industry outreach (30% of time), building and sustaining strong relationships and aligning with commercial priorities, collaboration with regional data analysts, in addition to conducting local secondary research and creating local insight content. DUTIES & ACCOUNTABILITIES · Market specialist for Mexico bringing a deep understanding of economies and consumers, in addition to industry insights for the most commercial and research critical industries · Builds and maintains long-term relationships with client contacts who are both commercial and research critical, serving as the research lead for Mexico · Partners with the Client Support team to transform client queries into opportunities, fostering deeper engagement · Partners with Commercial teams in Mexico to align on outreach activities and account strategy · Engages in marketing and PR initiatives, including participation in conferences, contributing to trade publications, and representing the company in Service Tier engagements · Conducts primary research, data partnerships and industry data validation, to gather industry insights, facilitating high-value exchanges that strengthen mutually beneficial relationships · Conducts research on decentralized local secondary sources such as news and company releases · Shares findings from secondary research, primary research and client interactions with Regional research teams, analysing potential impact on large datasets including market sizes, brand shares, and distribution · Collaborates closely with Regional teams on forecast drivers, local sources, client and primary research inputs to ensure local market knowledge and insights are reflected in our data estimates. · Provides contextual data checks to the data built in Hubs for Mexico, ensuring local market relevance, accuracy of interpretation and usability for client facing outputs · Owns the Mexico narrative to enhance client understanding and reinforce confidence in our research, through country reports, marketing content and activities