Associate Director CRM & Insights

Description About Us Founded in 1908, Merz is a successful, family-owned specialty healthcare company with a rich history. As a leading global aesthetics business, our award-winning portfolio of injectables, devices, and skincare products empowers healthcare professionals to enhance confidence through aesthetic medicine. Our purpose is to fuel confidence by helping people look better, feel better, and live better. We believe you do not have to choose between living life and making a living. Live your best life with Merz Aesthetics. A Brief Overview The Associate Director, CRM & Insights plays a strategic and operational leadership role in driving CRM performance, reporting excellence, and cross functional engagement. This role leads the enterprise CRM roadmap (Salesforce OCE), translates business needs into scalable CRM solutions, oversees data integrity, and collaborates with commercial analytics to optimize field engagement. Will work cross functionally with sales and marketing to ensure seamless CRM enablement and insight generation that improves engagement and tool effectiveness. What You Will Do CRM Strategy & Roadmap Lead the strategy, planning and execution of CRM initiatives, ensuring alignment with commercial priorities and field effectiveness goals Business & Field Insights Collaborate with analytics, marketing and field teams to generate actionable insights that inform customer engagement strategy and targeting Data Governance Oversees data integrity, standardization, and governance to ensure clean and accurate CRM data for reporting and targeting Salesforce (OCE) Enhancements Translate business requirements into Salesforce OCE system configurations and enhancements Reporting & Dashboards Collaborate with commercial analytics, design and deliver reporting tools and dashboards that support business performance, field operations Vendor & Team Leadership Manage third-party CRM support partners and provide coaching and leadership to team members Minimum Requirements Bachelor's Degree 7+ years experience in CRM strategy, commercial operations or analytics Salesforce OCE experience or other similar CRM experience Preferred Qualifications Bachelor's Degree Background in pharmaceutical, life sciences or healthcare Strong experience translating business requirements into technical CRM solutions Technical & Functional Skills Strong data analysis, reporting, and visualization capabilities Proficient in Microsoft Office Suite CRM administration or enhancement planning experience Working knowledge of data governance, analytics and reporting platforms Excellent cross-functions communication and project management skills Leadership skills