Associate Director, Field Sales - UK & Ireland

About the Role

As the Associate Director, Field Sales, you will lead and inspire the UK & Ireland sales organization, driving sustainable revenue growth, market expansion, and operational excellence across the region. You will be responsible for developing and executing the regional go-to-market strategy, building a high-performance sales culture, and ensuring alignment across commercial, customer success, marketing, and product teams. This role requires a strategic and commercially driven leader with deep healthcare industry expertise and a proven track record of managing and developing successful sales teams.

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute the UK & Ireland go-to-market strategy to accelerate revenue growth and increase market penetration.
• Lead, coach, and develop the UK & Ireland sales organization, including both New Business and Renewal Sales teams.
• Foster a high-performance, customer-centric culture focused on accountability, collaboration, and continuous improvement.
• Establish clear sales objectives, performance metrics, and development plans for all team members.

Revenue Growth & Customer Acquisition

• Drive the acquisition, retention, and expansion of institutional customers, including hospitals, health systems, pharmacies, universities, research organizations, and government agencies.
• Maintain a robust and predictable sales pipeline capable of achieving and exceeding quarterly and annual revenue targets.
• Provide leadership and executive support on strategic, enterprise, and national-level opportunities to maximize win rates and revenue outcomes.
• Build and maintain executive-level relationships with key stakeholders across healthcare and government sectors.

Cross-Functional Collaboration

• Partner closely with Customer Experience teams to maximize customer adoption, retention, satisfaction, and growth.
• Collaborate with Marketing to develop and execute targeted demand-generation and market expansion initiatives across the UK & Ireland.
• Provide market intelligence, customer insights, and competitive analysis to Product Management and Marketing teams to influence future product and commercial strategies.

Market & Industry Leadership

• Develop a deep understanding of healthcare market dynamics, customer purchasing behaviours, and industry trends to enhance sales effectiveness.
• Build and maintain relationships with key industry influencers, partners, and strategic accounts.
• Represent Wolters Kluwer at industry conferences, customer events, professional forums, and executive engagements across the UK, Ireland, and internationally as required.
• Support the ongoing development of sales processes, best practices, forecasting methodologies, and operational excellence initiatives.

Talent Development

• Recruit, retain, and develop top sales talent.
• Provide regular coaching, mentoring, and performance management to ensure individual and team success.
• Create succession plans and development opportunities to build long-term organizational capability.

Qualifications & Experience

• Significant experience in sales leadership, team management, and talent development.
• Proven success leading remote and geographically dispersed sales teams.
• Deep understanding of the healthcare technology market, including clinical decision support, digital health, healthcare software, or related solutions.
• Demonstrated success selling complex software, SaaS solutions, or services into healthcare organizations.
• Strong understanding of healthcare procurement, budgeting, and purchasing processes.
• Experience working with major public-sector healthcare organizations, including the NHS, Integrated Care Boards (ICBs), and national healthcare bodies.
• Established network of senior healthcare stakeholders across England, Scotland, Wales, Northern Ireland, and the Republic of Ireland.
• Proven ability to develop and execute growth strategies that expand market share and drive sustainable revenue growth.
• Experience working alongside EHR/EMR vendors, hospital information systems, pharmacy systems, and healthcare interoperability platforms.
• Strong expertise in pipeline management, forecasting, sales analytics, and KPI-driven performance management.
• Track record of coaching and developing high-performing sales professionals.
• Strong business development mindset with a proactive, hands-on approach to customer engagement and opportunity creation.
• Bachelor's degree or equivalent combination of education and professional experience.

Skills & Competencies

• Exceptional leadership, coaching, and people management skills.
• Strong executive presence with the ability to influence and engage stakeholders at all levels.
• Excellent communication, presentation, and negotiation skills.
• Strategic thinker with strong commercial acumen and problem-solving abilities.
• Highly organized, self-motivated, and results-oriented.
• Proficiency with Microsoft Office applications and CRM platforms.
• Ability and willingness to travel regularly throughout the UK & Ireland and internationally as required.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Be the Difference

If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

About Wolters Kluwer

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. ​

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Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. ​

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We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. ​

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We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. ​

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With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.​

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For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

Tips & Tricks - Resumes

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.

Building Diverse Teams

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.

We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.

This principle is ingrained in our company values and articulated in our Code of Business Ethics.

Our Global Well-being Program

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.​

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Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. ​

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More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.

Equal Opportunity Employer

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

GDPR

Careers Privacy and Cookies

Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.