Associate Director of Integrated Marketing

Duties and Responsibilities

• Implement the growth marketing strategy and planning across our pet brands, translating business and brand objectives into cohesive, consumer-centric annual and campaign plans that connect brand building with measurable growth.
• Connect strategy to execution, partnering with internal teams and agency partners to ensure campaigns are strategically aligned, creatively compelling, operationally sound, and delivered consistently across consumer touchpoints.
• Build and manage integrated campaign briefs.
• Partner closely with Creative, Omni Digital, Ecommerce, Retail Sales, and Brand teams to create connected marketing programs that maximize reach, engagement, conversion, and customer lifetime value.
• Drive campaign orchestration and optimization, ensuring the right message reaches the right consumer at the right point in the customer journey and identifying opportunities to improve performance across channels.
• Use consumer, category, media, retail, ecommerce, and performance data to identify growth opportunities, inform marketing priorities, and continuously refine integrated plans.
• Partner with Growth Marketing Director, Sales, and Finance to establish clear business objectives, develop investment recommendations, support forecasting, and maximize marketing ROI across online and offline channels.
• Develop measurement frameworks and performance reporting for integrated campaigns, evaluating effectiveness against brand and commercial KPIs and translating results into actionable recommendations.
• Support acquisition and retention strategies by ensuring integrated campaigns effectively move consumers from awareness through consideration, conversion, repeat purchase, and advocacy.
• Champion a connected brand experience, ensuring consistent positioning, messaging, and creative expression across channels while tailoring execution to the role each channel plays in the consumer journey.
• Manage cross-functional and agency relationships, providing clear strategic direction, facilitating alignment, and holding partners accountable to timelines, quality, and performance.
• Mentor and develop the team, fostering a culture of collaboration, accountability, innovation, and continuous improvement.

Desired Skills and Experience

• 8+ years of growth marketing experience, with significant experience in integrated marketing and campaign strategies.
• Demonstrated experience developing and executing integrated marketing campaigns across multiple consumer touchpoints and channels.
• Strong understanding of the consumer journey and how brand, performance, retail, ecommerce, content, PR, social, and CRM work together to drive growth.
• Ability to work quickly, iterate rapidly, and manage high output demands
• Excellent project management and communication skills
• Ability to thrive in a fast-paced, entrepreneurial environment where priorities can shift quickly
• Strong project management skills with the ability to work across multiple projects
• Strong analytical skills and a positive can-do attitude is a must
• Experience in developing and/or driving process for creative routing a plus

Benefits

• Medical, vision, and dental insurance
• HSA options
• 6% 401(k) match
• Short- and long-term disability insurance
• 3 annual wellness days
• 20 PTO days + 10 sick days annually
• Monthly fitness stipend
• Opportunities for continued education & professional development
• Perks for your fur friends, including product stipends and pet insurance discounts