Associate Director, Precision Marketing

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Digitas is seeking an Associate Director, Precision Marketing to drive digital media strategy and solutions for our prominent luxury client!

In this role, you will:

• be responsible for the oversight of your team and all campaign management activities that they perform, ensuring that your team is delivering against and exceeding client KPIs.
• operate as a player/coach and move seamlessly between serving as a strategic leader, team manager, and hands-on-keys executor to drive broader success across your entire team while also working in-platform to deliver programmatic and media solutions for our clients.
• be accountable for ensuring best practices are followed by your team and campaigns are set up, managed, and operated according to strategic plans as well as assisting in final QA of campaigns prior to launch.
• serve as an operational leader, identifying opportunities for process improvement and working to implement improved processes with your team.
• be a subject matter expert for all things precision, representing the capability alongside other capability leaders and explaining complex precision concepts in an easily digestible manner to key internal stakeholders and client leadership.
• serve as the representative to leadership for your team, communicating needs and ensuring they are met.
• help guide the overall media strategy while ensuring it aligns with client marketing strategy.

Most importantly, you must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and want to be a part of something truly exciting that will have a lasting impact on some of the world’s biggest brands.

In short, this is someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. It's a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet while making a real difference in our both our clients’ business and our own.

PLEASE NOTE: This is a hybrid role based out of our New York City office and will require onsite engagement an average of 3-4 days/week. All candidates should be commutable to the NYC market and willing to commit to a hybrid schedule.

Responsibilities

• Direct and manage the daily workflow of all client campaigns including proposal development, campaign activation and maintenance, and post-buy recaps.
• Interface and collaborate with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions.
• Review client deliverables for quality, ensuring that recommendations and work products are sound and viable.
• Own the development and review of strategic proposals, coordinating across teams to account for all relevant inputs and providing pressure testing through a client lens when needed.
• Own full accountability of campaign execution for assigned client accounts.
• Develop and maintain quality control procedures for campaign implementations.
• Understand and effectively communicate our value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
• Monitor and report on campaign performance.
• Participate in forecasting exercises for senior management.
• Adopt established account management standards and program management best practices.
• Partner with multi-level, cross-functional media, strategy, and operations teams to ensure a seamless integration of work.
• Regularly meet with and present to clients to define, evolve, and review strategic direction, present updates, identify and triage issues, and develop and implement solutions.
• Participate in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance.
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group.
• Serve as a leader and SME within the team and build relationships and trust with clients, vendors, and internal stakeholders on behalf of the team and the agency.
• Mentor, motivate, and serve as the escalation point for the Precision team including team performance evaluations and career coaching.

Qualifications

• Bachelor’s degree in business, advertising, marketing, or related field preferred; experience may be substituted.
• 7+ years of progressively-responsible professional experience leading and supporting display and video media buying in an advertising agency environment or in-house marketing team.
• Prior experience working with luxury brands preferred.
• 3+ years of prior people management experience, preferably leading teams of 3 or more direct reports in a marketing, media, client services, or account management team.
• Extensive experience in YouTube Buying, Google Ads, and DV360; additional experience in video investment (both CTV and platform) preferred.
• Prior experience owning media campaign strategy and execution for 1 or more brands or lines of business.
• Fully fluent in the digital media ecosystem with a deep understanding of media planning and programmatic buying including practical experience with Google Marketing Platform, TheTradeDesk, Viant, Prisma, Taxonomy Manager, or similar specialized tools and buying platforms.
• An analytical thinker who knows how to derive and apply data-driven insights and analytics to media campaign strategies.
• Very comfortable partnering directly with client leads, key stakeholders, and senior leadership to confidently present, deliver, and defend strategic recommendations as well as iterate and resolve issues in realtime.
• Highly organized with an exceptional attention to detail and able to coordinate and drive forward work across the entire team.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
• An active listener with exceptional storytelling, verbal & written communication, and presentation skills as well as a high degree of emotional intelligence.
• A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals.
• Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities.
• Comfort operating with a high level of ownership, autonomy, and accountability.
• Highly collaborative but independently capable.
• Conversational fluency in the French language would be très bien.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.