Associate Director - Sports & Major Events

This role will be located in one of our UK offices and must be willing to travel predominantly in the UK but with some international travel. Who We Are – Sports and Major Events Team Steer’s Sports & Major Events team are trusted specialists in event transport, crowd dynamics, and venue operations. With decades of hands-on experience at global tournaments and iconic venues, we deliver safe, seamless, and sustainable solutions for world-class events. Working globally, we acted as trusted advisors to an amazing range of clients covering all the world’s best sporting and festival events for an impressive range of clients. What do we need? An inspiring leader with vision, integrity, and drive—someone who can set a clear direction, motivate and develop the team, build trusted relationships, and deliver outstanding results in complex, high-profile environments. You must combine strategic thinking, excellent communication, and a collaborative approach to take the Sports & Major Events team to the next level. Why Steer? At Steer we have been supporting our clients by delivering specialist consultancy services across transport, cities and infrastructure, building upon successes in supplying solutions to some of the world’s most prestigious events we seek a proven senior leader to further grow our Sports and Major Events offer. Within a niche market, we have worked with international organisations including UEFA, The FA, World Rugby, The R&A. Our diverse team delivers inclusive and accessible transport operational plans across men’s and women’s events and we pride ourselves on supporting continual improvements. As an example please read https://steergroup.com/sites/default/files/2025-08/Steer_Insight_Report_Playing_to_the_Crowd.pdf