Associate - PR Executive

Job Title: Associate - PR Executive

Location: New Delhi - NCR India - (Hybrid work environment)

Job Type: Full-Time

Experience: 6-8 months Agency Experience (Minimum)

-Immediate Hiring-

Reach out directly to Hr@thehypestudio.com [CC To] Juhikharbanda@thehypestudio.com

Send us a 200-word description of your experience and why you are the ideal fit for this role along with Current & Expected CTC Details.

Job Summary:

We're looking-out for a creative, crafty, and goal-oriented Associate - PR Executive to join our growing team, with minimum 6-8 months experience in the PR industry, based in Delhi-NCR, India. The ideal candidate will manage Media Relations, Client Servicing, help strategize public relations initiatives, and work closely with clients to build and maintain their brand image. This role requires a dynamic individual with a deep understanding of the media landscape, strong verbal and written communication skills, and the ability to execute campaigns and deliverables effectively, efficiently, and autonomously.

Key Responsibilities:

1. Client and Industry Knowledge:

• Stay updated on client industries, competitors, and relevant trends by actively reading articles, press materials, marketing collateral, and strategy documents.
• Participate in client brainstorms and meetings, asking informed questions and providing creative recommendations.

2. Media Relations and Client Servicing:

• Identify and build relationships with journalists, editors, and other media contacts to secure media coverage for your clients with fixed monthly targets in mind.
• Assist in creating and maintaining customized media lists and developing story ideas tailored to target audiences.
• Build media relationships to benefit client campaigns and leverage opportunities for media exposure.
• Build strong relationships with your clients and their team to ensure smooth conversation and mutual understanding.
• Stay on top of client queries and support them with all their PR requirements.

3. Campaign Execution and Reporting:

• Execute PR strategies to align with clients' goals and measure campaign performance.
• Define and track PR KPIs in collaboration with the PR Head, producing detailed reports on campaign success and effectiveness.

4. Content Creation and Communication:

• Draft high-quality, actionable client-facing communications, including status reports, campaign summaries, and account activity reports.
• Develop press materials, story ideas, and responses to media inquiries.
• Support preparation and coordination of press events and manage social media amplification efforts for clients.

5. Collaboration & Business Development:

• Work with senior team members to develop case studies, contribute to new business proposals, and prospective client outreach for relevant opportunities.
• Consistently demonstrate integrity, credibility, and inclusivity, building trust with clients and colleagues.
• Assist the Business Development team in Prospecting, Engaging, and Tracking new client acquisitions for the Agency.

Requirements:

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
• minimum 6-8 months in PR, with a solid understanding of the media landscape and PR best practices.
• Excellent written and verbal communication skills.
• Strong interpersonal skills, public speaking abilities, and a proactive approach to project management.
• Ability to analyze PR metrics, generate actionable insights, and align with broader marketing goals.
• Highly organized, detail-oriented, and capable of managing multiple tasks efficiently.

Non-negotiable skills and assets:

• Established network of media contacts and experience coordinating interviews, media opportunities, coverage opportunities, and PR campaigns.
• Adaptable to diverse industries and industry trends with a creative approach to strategy.
• Ability to work autonomously with a goal-oriented approach.

If you fit the above description -

Reach out directly to Hr@thehypestudio.com [CC To] Juhikharbanda@thehypestudio.com

Send us a 200-word description of your experience and why you are the ideal fit for this role along with Current & Expected CTC Details.